Marketing Automation Specialist

Marketing Automation Specialist

100% remote, est hours

6 Months Contract

$70/hr on w2 Al

CMFG Life Insurance Company - Madison

Required Skills

1.) Salesforce Marketing cloud experience

2.) Cloud pages (tool within SMC)

3.) AMP Scripting

4.) SQL

5.) HTML/CSS

6.) Great communication skills

Job Purpose:

This position is responsible for supporting the optimization and execution of the digital customer experience strategy. This role delivers technology solutions through Marketing Cloud, Salesforce or other digital platforms. This role is also responsible for understanding digital engagement metrics and implementing strategies to increase customer engagement.

Job Requirements:

1. Bachelor's degree in Marketing, Business, or related field or an equivalent trade-off of related professional work experience.

2. 3+ years of marketing automation, digital engagement or and/or business strategy; with experience in digital engagement/marketing.

3. Demonstrated knowledge of digital engagement techniques, tools and measurements.

4. Demonstrated success in project management; including technical and creative projects.

5. Excellent interpersonal skills and ability to work in a project oriented, diverse team environment

6. Salesforce Sales Cloud and Marketing Cloud or other marketing automation platform experience required.

Preferred: Journey builder, automation studio, cloud pages, Salesforce Sales or Service Cloud

7. Preferred: Knowledge of HTML or CSS and use of Sitecore

Job Responsibilities:

• Execute marketing automation (Salesforce Marketing Cloud) programs and processes from start to finish including design, building, QA, deployment and reporting of emails, landing pages, journeys and automations.

• Proactively advise Marketing and other cross-functional partners of best practices with regards to marketing automation, increasing digital engagement, platform capabilities and testing.

• Demonstrate flexibility, versatility and an ability to shepherd multiple concurrent priorities to completion, seeking guidance as necessary.

• Execute campaigns for customers and partners that drive awareness, engagement, retention and advocacy throughout their journey.

• Enforce digital governance and contact strategy processes.

• Demonstrate tactical and strategic critical thinking with ability to turn digital marketing analysis and insight into action.