Marketing Specialist, CRM/Lifecycle

Deliver timely execution of CRM campaigns aligned with US market strategies, taking full ownership of campaign quality and on-schedule deployment Own and manage customer journeys across key lifecycle stages including onboarding, retention, reactivation, and loyalty, ensuring each stage delivers measurable engagement outcomes Plan, set up, schedule, deploy and report on campaigns across Modals, In-App notifications, Push notifications, and Email Conduct A/B testing to measure campaign performance and contribute to optimisation efforts Analyse campaign performance data and deliver actionable recommendations that directly improve engagement and retention outcomes Brief and partner with copywriters and designers to deliver assets for customer communications, ensuring brand and quality standards are met Lead the end-to-end execution of generosity campaigns, from setup through to post-campaign analysis Work closely with the US Customer Engagement Manager and VP of Marketing to plan and execute customer engagement campaigns aligned to business priorities, collaborating with the broader US Marketing team on concepts and execution, and the global CRM team on best practices Proactively contribute performance insights and learnings to the global Customer Engagement team, driving improvements to efficiency and best practice across markets Identify and resolve inefficiencies or errors in campaign processes, recommending and implementing improvements to execution standards Leverage tools including Quick Suite, Amplitude, and Braze to identify trends, define segmentation and targeting strategies, and translate findings into concrete campaign improvements Ensure all CRM activities adhere to US gambling, data protection and privacy regulations. Requirements A minimum of 2+ years’ CRM experience with demonstrated ownership of multi-channel campaigns end-to-end; hands-on proficiency with CRM platforms including Braze strongly preferred Proven ability to work autonomously and manage competing priorities in a fast-paced environment, consistently delivering results without close oversight Proven track record of independently executing Customer Engagement campaigns across email, in-app and push channels in a fast-paced environment, with a measurable impact on retention or engagement metrics Experience collaborating with leadership to execute CRM campaigns based on priorities Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges A data-driven mindset with the ability to leverage analytics tools to derive actionable insights and translate them into campaign decisions Proficiency in segmentation, personalization, and A/B testing techniques Excellent written and verbal communication skills, with the ability to craft compelling customer-facing messages and present performance insights to senior stakeholders with clarity Skilled at working with cross-functional teams and multiple stakeholders to achieve shared goals Solid attention to detail and problem-solving skills, ensuring consistency and quality across all outputs Proven ability to independently identify and propose innovative CRM strategies, with a track record of translating ideas into measurable outcomes. Core Competencies Demonstrates expertise in executing multi-channel CRM campaigns, leveraging analytics for data-driven decision-making, and ensuring compliance with US regulations. Proven ability to manage customer journeys and collaborate with cross-functional teams to enhance engagement and retention outcomes. Highest-signal resume keywords CRM Campaign Management Braze Proficiency A/B Testing Techniques Data Analysis and Insights Customer Engagement Strategy Hard Skills Multi-Channel Campaign Execution Segmentation Personalization Performance Analysis Campaign Optimization Soft Skills Excellent Communication Skills Attention to Detail Problem-Solving Skills Autonomous Work Style Collaboration with Cross-Functional Teams Industry Keywords Customer Journey Management Engagement Metrics US Gambling Regulations Data Protection Privacy Regulations Tools & Technologies Quick Suite Amplitude Braze #J-18808-Ljbffr Jobtailor