Marketing Coordinator

Primary Functions Manage and optimize the company website, ensuring content remains current, engaging, and aligned with SEO and AI search best practices. Execute digital marketing strategies to increase brand awareness, generate qualified leads, and drive event bookings. Administer HubSpot CRM, including forms, workflows, lead routing, lifecycle management, reporting, and marketing automation. Maintain CRM and Elecate data integrity, ensuring accurate contact management, lead attribution, and reporting. Develop, execute, and analyze email marketing campaigns, newsletters, lead nurture programs, and client communications. Create and manage a strategic social media content calendar, including photography, video, and real-time event coverage across key platforms. Monitor website analytics, campaign performance, search visibility, AI-generated search results, and competitor activity to identify growth opportunities. Research customer behavior and create content that answers prospective client questions while highlighting the company’s services and differentiators. Design and maintain branded marketing materials, sales presentations, menus, event collateral, and promotional assets. Coordinate marketing initiatives and co-branded campaigns with venues, planners, nonprofit organizations, and other industry partners. Collaborate with sales, event, and external marketing partners to improve lead generation, customer experience, and marketing effectiveness. S tay current on digital marketing trends, emerging technologies, and AI-driven search developments to continually enhance marketing performance. What We’re Looking For Highly organized with strong attention to detail and project management skills. Creative communicator with excellent writing, editing, and visual design abilities. Proficient in HubSpot, email marketing, website management, and social media. Knowledge of SEO, AI-driven search, and digital marketing best practices. Analytical and data-driven, with experience measuring campaign performance. Tech-savvy and adaptable, with the ability to quickly learn new platforms (Elecate experience is a plus). Self-motivated, collaborative, and able to manage priorities independently. Passion for hospitality and events, with flexibility to occasionally work evenings and weekends. Compensation $60,000–$70,000 DOE #J-18808-Ljbffr