Marketing Coordinator

About Rocky Talkie Rocky Talkie launched in 2019 with its signature product, a backcountry radio made for climbers and skiers. Since then, Rocky Talkie has launched multiple best-in-class products and has grown quickly in the handheld radio industry. We are committed to making easy-to-use, durable, high-performance products for the backcountry and to supporting our customers. Rocky Talkie has a rapidly growing base of happy customers in North America and recently expanded to the EU. We design our products for use in extreme conditions, and our radios have been adopted by a wide variety of outdoor enthusiasts and commercial applications. We have a small, passionate, and highly motivated team with a deep understanding of our customers and outdoor communications. We would love your help in bringing Rocky Talkie to a new generation of customers. About Rocky Talkie Rocky Talkie launched in 2019 with its signature product, a backcountry radio made for climbers and skiers. Since then, Rocky Talkie has launched multiple best-in-class products and has grown quickly in the handheld radio industry. We are committed to making easy-to-use, durable, high-performance products for the backcountry and to supporting our customers. Rocky Talkie has a rapidly growing base of happy customers in North America and recently expanded to the EU. We design our products for use in extreme conditions, and our radios have been adopted by a wide variety of outdoor enthusiasts and commercial applications. We have a small, passionate, and highly motivated team with a deep understanding of our customers and outdoor communications. We would love your help in bringing Rocky Talkie to a new generation of customers. Our team is driven every day by the belief that better communication in the backcountry will save lives. As part of this mission, we donate $2 per radio sold to search-and-rescue teams across the country. The Opportunity This role is for a highly organized marketer who enjoys bringing complex projects to life and ensuring great ideas become great execution. You'll work closely with brand, creative, product, operations, and external partners to coordinate and execute marketing initiatives that help Rocky Talkie reach new customers and better serve existing ones. This role provides support across our marketing execution, with a focus on four core areas: campaign management, website and marketplace management, project management and coordination, and performance reporting. Rocky Talkie operates in a category where trust, reliability, and education matter. Our customers depend on our products in environments where communication is critical, and the marketing programs that support our products should reflect the same level of thoughtfulness, precision, and attention to detail. You'll help bring campaigns to life across every customer touchpoint, from product launches and promotional campaigns to email marketing, website content, retail initiatives, and partnerships. As Rocky Talkie grows into new markets, activities, and professional use cases, the complexity of our marketing efforts continues to increase. Success in this role requires balancing strategic thinking with exceptional project management and execution. The ideal candidate enjoys creating structure, coordinating teams, and ensuring important work gets across the finish line. As a small team, every role at Rocky Talkie is highly entrepreneurial. This position requires someone who is comfortable owning projects, solving problems independently, and contributing wherever needed to support the broader marketing team. Responsibilities Campaign Management Coordinate with the internal brand and creative teams and agency partners to plan and execute marketing campaigns across paid media, email, affiliate, and partner channels. Help manage promotional calendars and campaign timelines across multiple concurrent initiatives. Coordinate the development and delivery of creative assets with internal team members and external partners. Work closely with internal stakeholders and external partners to ensure campaigns launch on schedule and align with broader business objectives. Website & Marketplace Management Maintain, optimize, and merchandise Rocky Talkie's digital storefronts across Shopify, Amazon, and other channels. Coordinate updates to product pages, landing pages, navigation, promotional content, educational resources, business listings, and merchandising placements. Work closely with brand, creative, and product teams to ensure product information, imagery, and messaging remain accurate and up to date. Support the creation, testing, and optimization of website content to improve customer experience and conversion rates. Manage updates to Amazon listings, A+ content, storefronts, product imagery, and other marketplace assets. Help identify opportunities for experimentation through A/B testing, content improvements, and merchandising adjustments. Monitor website and marketplace performance to identify issues, opportunities, and areas for continuous improvement. Project Management & Coordination Manage the systems, processes, and project workflows that keep the marketing team operating efficiently. Identify opportunities to improve team processes, communication, and project management as the company grows. Identify potential roadblocks, communicate risks, and help teams proactively solve problems before they impact execution. Coordinate external agencies, freelancers, vendors, and marketing partners to ensure projects are completed on time and to a high standard. Reporting & Insights Maintain regular reporting cadences and marketing performance dashboards. Analyze campaign, website, and sales performance to identify trends and opportunities. Conduct competitor research and monitor market activity to help inform marketing decisions. Translate data into clear recommendations and actionable insights for leadership and the broader team. What Success Looks Like Marketing campaigns consistently execute on time, on brand, and with a high level of quality across channels. Rocky Talkie's website, Amazon listings, and other digital storefronts remain accurate, optimized, and continuously improving through thoughtful testing and merchandising. Cross-functional projects move smoothly from concept to completion, with clear communication, strong accountability, and minimal operational bottlenecks. Leadership has access to timely, accurate reporting and actionable insights that help inform marketing and business decisions. The marketing team operates efficiently through strong project management, clear processes, and effective coordination with internal teams, agencies, and external partners. As Rocky Talkie grows, marketing complexity increases without creating confusion, missed deadlines, or breakdowns in execution. Why Join Rocky Talkie You'll have a meaningful influence on how a growing outdoor brand reaches and serves its customers. This role offers the opportunity to help scale a category-leading company, improve how teams work together, and contribute to a mission rooted in safety, performance, and respect for the people who rely on our gear. Requirements 2-5+ years of experience in marketing, project management, e-commerce, or related roles. Experience coordinating and executing multi-channel marketing campaigns. Strong organizational and project management skills. Proven attention to detail and follow-through across multiple concurrent initiatives. Comfort working cross-functionally and driving projects to completion. Excellent written and verbal communication skills. Experience working with marketing analytics, reporting tools, and performance data. Extra consideration given to candidates with experience in consumer electronics, outdoor industry, e-commerce, or technical products. Preferred Tools & Platforms Shopify Amazon Seller Central Google Merchant Center Meta Ads Google Ads TikTok Ads Affiliate marketing platforms (Impact, ShareASale, AvantLink, etc) Klaviyo or similar email marketing platforms Google Analytics (GA4) Microsoft Excel and Google Sheets Benefits Healthcare Plan (Medical, Dental, and Vision) Retirement Plan with Matching Paid Time Off (Vacation, Sick, and Holidays) Paid Family Leave (Maternity, Paternity) Paid Short Term & Long Term Disability Performance-Based Bonus And of course, plenty of Rocky Talkie gear to fuel your next adventure! Salary Range: $70,000 - $80,000 annually , plus eligibility for a performance-based bonus. Final compensation will depend on experience, skills, and alignment with the role. We offer health insurance, short term/long term disability, 401K matching, PTO and more! Applications will be reviewed on a rolling basis. We anticipate accepting applications until August 28, 2026 , though the position may close earlier if a strong candidate is identified. Applicants are not required to disclose their age or dates of schooling in their resumes. #J-18808-Ljbffr