Demand Generation Specialist

Demand Generation Specialist

As a Demand Generation Specialist at Procare Solutions, you'll be a key executor in our Growth Marketing team building and running the campaigns, nurture programs, and reporting workflows that power our pipeline. You're someone who thrives on getting campaigns out the door cleanly and loves seeing the data come back. You'll work closely with the Senior Manager of Demand Generation and collaborate across Content, Product Marketing, and Sales.

What you'll do:

Campaign Execution

• Build and launch multi-channel demand gen campaigns including email, content syndication, paid channels, and webinar programs from brief to live
• Support integrated campaign production for new product launches, working with Brand to coordinate assets and timelines
• Help produce and promote the monthly webinar program: manage logistics, landing pages, promotion sequences, and follow-up nurture
• Own campaign QA reviewing emails, landing pages, and workflows before launch to ensure accuracy and on-brand execution

Nurture & Automation

• Build and manage multi-touch email nurture programs in Pardot and HubSpot, segmented by persona, lifecycle stage, and product interest
• Maintain list health, manage segmentation, and support lead scoring updates in partnership with Marketing Ops
• Continuously test and optimize nurture programs monitoring open rates, click-through, and MQL conversion

Analytics & Reporting

• Pull and maintain weekly and monthly reporting on pipeline contribution, CPL, MQL-to-SQL conversion, and channel ROI
• Contribute to demand gen dashboards and surface optimization recommendations based on performance data
• Support closed-loop reporting in Salesforce to ensure clean attribution from lead to revenue

AI & Emerging Tools

• Explore and apply AI tools to streamline campaign workflows, draft content, and accelerate reporting with curiosity and enthusiasm for what's emerging
• Stay current on AI developments relevant to demand gen and bring ideas to the team

Our ideal candidate will have:

• 24 years' of B2B demand gen or marketing operations experience
• Bachelor's degree in Marketing, Business Administration, or equivalent
• Hands-on with Pardot or HubSpot for building nurture programs and campaigns
• Comfortable in Salesforce for campaign tracking and reporting
• Strong attention to detail and project coordination skills
• Analytical mindset at ease in dashboards and spreadsheets
• Clear written communicator with an eye for good copy
• Experience in SaaS, EdTech, or childcare/healthcare verticals
• Familiarity with AI content or marketing automation tools
• Background supporting webinar programs (ON24, Zoom Webinars)
• Basic knowledge of SEO and content syndication

Physical Requirements:

• This position works most of the time in a fixed office location and may involve sitting and/or standing for prolonged periods
• Frequently required to communicate verbally and in writing (mostly email) with customers, prospects, and other employees
• Use of computer, telephone, and other office equipment for the greater part of the workday
• Occasional travel may be required for this position

Why Procare?

• Excellent comprehensive benefits packages including: medical, dental, & vision plans
• HSA option with employer contributions
• Vacation time, holidays, sick days, volunteer & personal days
• 401K Plan with employer match and immediate vesting
• Employee Stock Purchase Plan
• Employee Discount Program
• Medical, Dependent Care, and Transportation FSA Plans
• Company paid Short and Long-Term disability and Life Insurance
• RTD EcoPass for all Denver employees
• Tuition Reimbursement and continued Professional Development
• Fast paced, high energy workplace environment in prime downtown location
• Regular company provided meals

Salary

$65,000 - $74,600/year DOE

Location

This position is based in our Denver, CO office. Procare operates in a hybrid working model based on business needs. Candidates must be willing and able to work in office a minimum of 3 days per week.