Content Marketing Coordinator

DocNetwork, through the CampDoc and SchoolDoc platforms, provides innovative health and safety solutions to a diverse group of organizations, which include traditional day and residential camps, YMCAs, JCCs, Girl Scouts, Boy Scouts, parks and recreation facilities, colleges and universities, and K-12 public, private, and charter schools. Our suite of products integrate seamlessly to help ensure the health and safety of the participants for the organizations we serve. Our team, headquartered in Ann Arbor, MI, is united by a shared commitment to getting curious —about our clients, our teammates, our product, and ourselves—and to delivering beyond expectations by creating solutions where our customers, company, and community all win. We choose to stay mindful in how we show up each day and to communicate openly with clarity and respect, building trust across our teams. Above all, we believe great work happens when we build connections —with one another and with those we serve—fostering a supportive, inclusive environment where collaboration and a shared mission drive our success. With a full range of insurance benefits (Medical, Dental, Vision, Life, Short-term Disability & Pet) plus additional perks such as Flex PTO, Professional Development and Wellness Budgets, 401k with company match, Volunteer Time Off, and much more, we think you’ll love being a part of our team. Job Details Title: Content Marketing Coordinator Position: Full-Time Location: Ann Arbor, MI (hybrid) Starting Salary Range: $50,000 - $60,000 About the Role We are seeking a Content Marketing Coordinator to join our Marketing team. This role supports our mission to help youth-serving organizations keep kids safe and healthy when they are away from home by increasing awareness of our platforms (CampDoc and SchoolDoc) and executing marketing programs that drive qualified interest and meaningful conversations with our team. Candidate Profile The ideal candidate is a strong executor and content producer who enjoys collaborating across teams, shipping high-quality work, and improving results over time through iteration. You will work from the strategy, priorities, and approvals set by the Marketing Manager, and partner closely with Marketing Operations to ensure campaigns are well-targeted, well-executed, and measured effectively. Responsibilities Create campaign assets aligned to approved messaging, including web content, email content, and supporting collateral. Publish and maintain approved website content in WordPress, including blog posts, landing pages, and content updates. Build and quality-check segmented email sends and supporting campaign components in marketing systems. Support ongoing nurture and follow-up programs tied to inbound interest and campaign engagement. Produce and maintain sales-facing collateral that supports conversion and objection handling. Support partner/webinar initiatives through promotional assets and follow-up content. Collaborate with Marketing Operations to review performance and run content/creative tests that improve results over time. Manage assigned work in Jira, communicate progress proactively, and support team delivery goals. Required Skills and Experience Demonstrated successful experience in digital marketing, demand generation, content marketing, or a related role. Strong writing and editing skills across digital formats (email, web, collateral). Experience working in a CMS (WordPress or similar) and comfort publishing content. Strong initiative and a proactive mindset. Excellent organization skills and attention to detail. Familiarity with marketing automation tools (HubSpot or similar) and email QA best practices. Familiarity with AI tools for content drafting, repurposing, and QA, with strong editorial judgment and attention to accuracy. Experience creating simple graphics or assembling assets using tools like Canva (or similar). Ability to manage multiple deliverables at a time. Ideal Candidates Basic understanding of SEO and how content supports organic visibility. Comfort interpreting basic performance metrics to support iteration (email + landing page performance). Familiarity with B2B SaaS marketing and segmented audience targeting. Interest in youth-serving organizations, health, safety, or mission-driven software. Benefits Medical, Dental, Vision, Life, Short-term Disability & Pet insurance. Additional perks include Flex PTO, Professional Development and Wellness Budgets, 401k with company match, Volunteer Time Off. EEO Statement DocNetwork has adopted inclusive hiring practices including standardized interview questions, bias-recognition training, and casting wider recruitment nets to ensure that all have a place in our mission. #J-18808-Ljbffr