Digital Content Designer

Overview Position Summary: Reports to the Associate Director, Digital Creative, and works closely with digital teams in the execution and implementation of digital content as it pertains to email marketing campaigns, social media, and other special projects and online needs. Essential Duties and Responsibilities Support the design and production of creative assets for digital marketing campaigns, including social media graphics and paid media content. Assist in translating campaign concepts into visual designs under the direction of senior designers and creative leadership. Collaborate with social media and marketing teams to develop platform‑appropriate creative assets. Apply established brand guidelines consistently across all digital deliverables. Partner with copywriters, marketers, and developers to ensure assets meet creative and technical requirements. Assist with resizing, formatting, organizing, and exporting assets for deployment across digital channels. Participate in creative reviews and incorporate feedback to refine designs efficiently. Use AI‑assisted creative tools under the manager’s guidance to support design ideation, content variations, image generation, resizing, and workflow efficiency. Demonstrate foundational proficiency in AI prompting to help generate design concepts, layout ideas, and asset options while adhering to brand standards. Evaluate AI‑generated outputs for quality, accuracy, and brand alignment, making necessary refinements before use. Stay informed about emerging AI tools and features relevant to digital design and content creation, with a willingness to learn and adapt. Follow established guidelines for responsible and ethical use of AI tools in creative workflows. Support photography and asset needs by preparing imagery and assisting with basic retouching as needed. Assist with website asset updates and campaign support content as needed. Maintain organized files, templates, and asset libraries to support team efficiency. Knowledge, Skills, and Abilities Bachelor’s degree in Graphic Design / Multimedia Design & Development or related field, with a minimum of five (5) years of experience in social media and digital content creation. Strong graphics and typography background necessary. Proficient in Macintosh operating systems and associated browsers, applications, and utilities; Dreamweaver or comparable HTML tool; Photoshop; InDesign; Microsoft Office; After Effects and Premiere experience preferred. Experience in using content management and marketing deployment tools to support digital campaigns; Salesforce Marketing Cloud experience a plus. Demonstrated foundational knowledge of AI‑assisted content creation, including effective prompt writing and the ability to use generative AI tools to support visual ideation, asset variations, and workflow efficiency, with a willingness to learn and adapt to emerging AI technologies while maintaining brand voice, accuracy, and quality standards. Proficiency in HTML and CSS. Ability to work in a fast-paced, dynamic environment, under pressure, and be flexible and responsive to evolving and changing business objectives. Ability to work with all levels of employees in a professional manner. Excellent written, verbal communication and organizational skills, team player attitude, and good design sensibility. Benefits Benefits are an important part of the total compensation that is offered, providing peace of mind and financial well‑being. The employer is committed to offering a variety of benefits that allow associates to choose whether or not to participate based on personal and family needs. Benefit options typically include a 401(k) plan (with employer contributions), multiple medical plans with prescription drug coverage, Health Savings Account (including employer contributions), dental and vision plans, life and AD&D insurance, disability insurance, flexible spending accounts, commuting plans, voluntary life and other voluntary insurances, and an Employee Assistance Program. Availability varies based on full‑time or part‑time employee classification. #J-18808-Ljbffr