Community Management Associate
$56k - $65kM Booth
Community Management Associate
New York, NY
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.
We now have an opportunity for a Community Management Associate to join our growing team and help drive social engagement, community insight, and creative ideation, particularly for CPG brands looking to show up in culture with relevance and resonance.
About The Role:
This is the role for someone who's extremely online in the best way. You've got a feel for what's trending on TikTok before it's in a deck, you understand the nuance of brand tone in the comments section, and you can spot a UGC gem in a sea of scroll.
As a Digital Community Management Associate, you'll be at the center of the conversation: monitoring, commenting, and surfacing insights that shape how our clients connect with their communities. You'll collaborate with creatives, strategists, and client leads to bring bold social ideas to life, and learn what it takes to build brands in the fast-moving world of digital culture.
What You'll Do:
Be the Voice of the Brand
- Own daily community management across TikTok and Instagram for our Brands - identifying opps to comment on other posts and responding on our own
- Monitor brand and industry conversations using tools like Brandwatch, and Talkwalker, with a bit of manual support
- Quickly draft and post comments aligned with established Brand voice
- Spot and flag potential issues early, and respond per our established protocols
- Attend live events (1x/quarter) to support real-time coverage and engagement
- Maintain trackers to log community engagements, responses, and opportunities surfaced
Project Manage Like a Pro
- Drive small-scale projects independently, for example, partnering with external orgs or collaborators to get content live
- Coordinate real-time content moments quickly and creatively
- Anticipate needs, ask smart questions, and keep things moving smoothly
Work Closely with Clients
- Join client meetings to share social insights and pulse checks in real time
- Review meeting agendas and recaps, drafted by our coordinator, that keep everyone aligned
- Provide thoughtful POVs and platform-informed recommendations live and via email
- Proactively respond to our client emails for the workstreams you manage
- Collaborate with clients and partners on content that authentically features the brand
Collaborate and Plan Across Teams
- Publish content, maintain calendars, and keep cross-functional teams synced
- Track performance and share learnings to inform future work
- Partner with Analytics on reporting and recommendations
- Help translate social trends, tone shifts, and memes into actionable content ideas
(Nice to Have) Create Light Content
- Occasionally develop clever posts when speed or real-time relevance matters
What You'll Bring:
- 2–4 years of experience managing social media communities on behalf of brands (internships count!)
- A strong grasp of social platforms—especially TikTok, Instagram, and the rhythm of what makes content land
- Solid writing and communication skills; you can channel a brand voice while still sounding human
- A proactive, detail-oriented mindset and a genuine interest in culture, social trends, and internet behavior
- A team-first attitude and excitement to learn from others
- Experience in CPG or lifestyle brands is a plus, but curiosity is essential
What We'll Bring:
- A workplace that's alive with creativity, respect, and humanity
- Growth opportunities and mentorship to help you build your career in social and digital strategy
- A hybrid model that balances flexibility and collaboration
- Comprehensive healthcare and wellness plans for you and your family
- 401(k), unlimited PTO, paid holidays, and Summer Fridays
- Additional perks like commuter benefits, family leave, and well-being programs
- Salary Range: $56,000-$65,000
- (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
- Location: NYC Metro Preferred
Location: Remote or in the New York office
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.
If you plan on working remotely, we can accept applicants from the following states:
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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