Product Marketing Manager

Product Marketing Manager

Noom is on a mission to help people live better, longer. We're a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We're a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you'll see the impact of your work on the world.

Our Marketing Team

Noom's Marketing team plays a crucial role in connecting our innovative digital health products with the people who need them most. We work cross-functionally to craft compelling messaging, launch impactful campaigns, and bring the voice of the customer into everything we do. As we continue to expand our offerings, our product marketing team is central to how we tell our story, build trust, and drive engagement.

About the Role

As we continue to grow, we're seeking a Product Marketing Manager to lead go-to-market strategies and support cross-functional product launches from end to end. This role will act as the connective tissue between product and marketing teams, ensuring our launches are not only timely but also resonate powerfully with our audiences. You'll also lead special projects that enhance how we communicate product claims, working with research, legal, and other partners to bring credible, compelling narratives to life.

You Will

• Lead the end-to-end go-to-market (GTM) process for new product launches, from strategic planning through execution
• Translate product capabilities into clear, compelling marketing narratives and positioning
• Collaborate closely with Product, Marketing, Research, and Legal teams to ensure messaging is aligned, accurate, and impactful
• Identify the right marketing channels for each product launch and partner with channel owners to execute campaigns
• Own and drive special projects related to claims development, including researching, framing, and validating marketing claims
• Help build scalable mechanisms and processes that improve how we launch and promote products

About You

If you're interested in shaping the future of health by launching impactful products and bringing them to life through strategic marketing, this role may be for you!

You Have

• 6+ years of experience in product marketing for consumer facing (B2C) products, preferably in fast-paced, high-growth environments
• Experience with in-house marketing teams in the tech or digital product space; digital health or telehealth a plus
• Proven experience partnering with product teams and cross-functional stakeholders beyond just marketing
• Strong product sense, with the ability to translate complex features into user-centered messaging
• Scrappy, adaptable, and comfortable with ambiguityyou thrive in evolving environments
• Strategic thinker with strong communication skills and a collaborative mindset

What Makes This Job Amazing

• Huge ownership opportunity: you'll own marketing launches for select upcoming products, shaping strategy and partnering cross-functionally to drive execution
• Direct impact: lead critical product launches and shape messaging that reaches millions
• Cross-functional collaboration: partner with product, marketing, research, and legal teams
• Room to grow: build processes, level up strategy, and grow your career in a high-growth company

What You'll Earn and Enjoy

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.

The base salary range for this position is $126,000-$166,000. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.

This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

We're more than a health tech companywe're a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. We've been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartzincluding honors for technology and diversity.

Join us in shaping the future of health. You'll be part of a passionate, mission-driven team working to make the world a healthier placeone habit at a time.