Director of Marketing & Communications
$150k - $225kMPR Associates
OverviewThe Director of Marketing & Communications is responsible for developing and executing an integrated marketing and communications strategy that strengthens MPR's brand, supports business development, and positions the company as a trusted leader across its five business areas. This role oversees corporate communications, brand management, digital marketing, thought leadership, proposals support, content strategy, public relations, and internal communications.Reporting to an MPR Principal Officer, the Director collaborates closely with business area leaders to align marketing initiatives with strategic growth objectives while managing one direct report and coordinating external agencies, consultants, and vendors as needed.Duties/ResponsibilitiesStrategic Marketing LeadershipDevelop and execute a comprehensive marketing and communications strategy aligned with the company's strategic plan and revenue growth objectives.Partner with executive leadership and business area leaders to identify market opportunities, strengthen competitive positioning, and increase brand visibility.Develop annual marketing plans, budgets, and performance metrics.Ensure consistent messaging and brand standards across all business areas and communication channels.Brand ManagementServe as the steward of the company's brand identity and value proposition.Maintain consistency in visual identity, messaging, and positioning across all internal and external communications.Lead brand evolution initiatives that reflect the company's technical expertise, culture, and strategic direction.Business Development SupportCollaborate with business development teams to develop marketing materials that support client acquisition and retention.Oversee development of brochures, presentations, qualification packages, project sheets, case studies, and other collateral,Support major proposal pursuits by providing strategic messaging, graphics coordination, and quality review.Promote cross-selling opportunities among the company's five business areas.CommunicationsLead external communications including press releases, media relations, awards submissions, speaking engagements, and industry recognition.Develop executive communications and thought leadership content.Oversee internal communications that reinforce company culture, strategic initiatives, employee engagement and other opportunities to reinforce shared consciousness across the company and within its individual business units.Digital MarketingDirect website strategy, content management, search engine optimization (SEO), email marketing, and social media programs.Monitor digital performance and recommend improvements based on analytics.Manage content calendars that showcase technical expertise, client success stories, innovation, and company culture.Content DevelopmentWorking with company thought and business leaders:Lead creation of high-quality technical and marketing content including:Articles and blogsWhite papersClient success storiesVideosTechnical insightsRecruiting materialsPresentation materialsTranslate complex engineering and consulting concepts into compelling, client-focused messaging.Events and Industry EngagementDevelop marketing strategies supporting conferences, trade shows, client events, webinars, and sponsorships.Coordinate promotional materials and event communications.Identify opportunities to elevate company visibility within target industries and professional organizations.Team LeadershipSupervise, direct, and mentor a marketing professional who supports these efforts.Manage relationships with graphic designers, photographers, writers, web developers, public relations firms, and other external vendors.Foster a collaborative, service-oriented marketing function that supports all business areas.Analytics and PerformanceEstablish KPIs to measure marketing effectiveness.Track campaign performance, website analytics, lead generation, brand awareness, and return on marketing investment.Prepare regular reports for executive leadership with recommendations for continuous improvement.QualificationsEducationMinimum of a four-year degree in Marketing, Communications, Public Relations, Business, or a related field is required.ExperienceTen or more years of marking and communications experience, preferably within engineering consulting, or other professional services organizations.Experience developing integrated marketing strategies that support multiple business lines.Experience with CRM platforms, marketing analytics tools, and proposal management software.Leadership & Communication SkillsAbility to effectively manage time and prioritize work to meet commitmentsAbility to multi-task across teams of engineers and managers on various projectsMotivated to expand skills and knowledge, as well as tackle new problems and take on new responsibilitiesAbility to manage change and take active leadership in timely decision makingAbility to lead and motivate people and encourage teamworkExcellent verbal and written communication skills with the ability to communicate effectively with clients, senior management, and vendorsAbility to work collaboratively across functional teamsSolution oriented with a goal of enabling our client’s successAbility to work in a dynamic and fast-paced environmentPersistent, questioning attitude and the ability to accept that in othersLocation: Alexandria VA (HQ)Position Type: Full-time, exemptTravel: Less than 15% as required by project assignments, and visits between MPR officesCompensation: The salary range for this position is $150,000 to $225,000 annually. Actual compensation is based on several factors, including but not limited to experience, internal parity, education, and skills. We offer comprehensive healthcare benefits (medical, dental, vision), flexible spending accounts and health savings accounts, a 401(k) and profit sharing, as well as paid time off.About MPRMPR Associates is a thriving multi-discipline, specialty engineering services and consulting firm founded in 1964. Headquartered in Alexandria, Virginia, with additional offices in East Lyme, Connecticut; Burlington, Massachusetts; and Salt Lake City, Utah, MPR serves a wide and continually growing client base across the power and energy industries, federal services (DOE, DOD, and DHS), and the health and life sciences sector throughout the United States and internationally. For more than 60 years, MPR has built a reputation as the organization to which clients turn for specialty engineering solutions developed with integrity and technical excellence.We make challenging projects successful by delivering reliable technical solutions throughout our client’s entire project or product life-cycle to benefit both our clients and society as a whole. We are an adaptive technical organization that identifies and responds to client needs, helping frame complex problems into workable technical and managerial solutions. We provide top-tier engineering services by focusing on first principles and relying on our multi-disciplined teams to bring energy, passion, and natural curiosity to solve unique and challenging first of a kind problems.Our value lies in our people -- highly skilled and motivated professionals who value interesting, challenging technical work and have a desire for continuous learning. We hire the best and brightest, fostering a high-performance culture built on trust and respect that makes MPR an exceptional place to work. The combination of our talented people working together as a team with clients and our dedication to technical rigor enables us to develop innovative solutions that create lasting value for clients and society.MPR Associates, Inc. is an equal opportunity and affirmative action employer, who participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, religion, age, disability, veteran’s status, sexual orientation, gender identity, genetic information or any other classification as required by applicable laws. MPR is a certified Virginia Values Veterans (V3) employer.Job SummaryJob ID: Category: Non-EngineerType: Full-Time
$150k - $225k
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