App Growth Marketing Manager

Overview App Growth & Acquisition Specialist. This role is eligible for our hybrid work model: Two days in-office. From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide – capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more. Responsibilities Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google App Campaigns, Apple Search Ads, TikTok, programmatic). Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance. Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality. Collaborate with creative teams to test and evolve ad concepts, messaging, and app store assets. Collaborate with analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy. Collaborate with product and CRM teams to improve onboarding, retention, and LTV of acquired users. Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners. Manage budgets, forecasts, and pacing to deliver efficient and scalable growth. Optimize web-to-app journeys: shape the conversion paths from web to app, improving landing experiences and increasing activation. Partner with Research, Product, and Brand to communicate a clear and differentiated app value to new and existing users. Stay current with mobile ecosystem trends, privacy updates (e.g., SKAdNetwork, ATT), and best practices. Who You Are — Qualifications 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition. Proven track record managing paid app install campaigns and ASO programs. Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau. Experience with A/B testing, creative optimization, and data-driven decision-making. Deep understanding of mobile attribution, tracking, and privacy frameworks. Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams. Passion for travel, technology, and innovation in the mobile space. Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust. The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential. Salary & Benefits There are a variety of factors that go into determining a salary range, including external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. The salary range for this position is $95,000-$120,000. Who We Are WE ARE PRICELINE. Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceline is part of the Booking Holdings, Inc. family of companies, a globally online travel company with a market capitalization of over $80 billion. Flexible work Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office. Perks & Benefits Our benefits are designed to support your health, wellbeing, and life inside and outside of work. Eligible Priceliners have access to: Health & wellness coverage (medical, dental, vision, mental health) Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards Inclusion is a Big Deal! To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work. Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We’d love for you to join us and help shape what makes our team extraordinary. Applying for this position We’re excited that you are interested in a career with us. For all current employees, please use the internal portal to find jobs and apply. External candidates should have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications. #J-18808-Ljbffr