Senior Brand Strategist

Drive the analysis of qualitative and quantitative data under the directional guidance of account strategy leads, transforming both consumer and complex payer, provider, and patient data into human truths. Partner with senior strategy leads to co-author brand foundations, positioning, and long-term brand plans for enterprise Life Sciences and Health System clients, serving as a critical right-hand in insight triangulation. Autonomously lead day-to-day strategy deliverables on small-to-midsize accounts, taking full ownership from discovery to creative brief execution. Architect and present clear, compelling creative briefs that inspire creative teams to deliver emotionally resonant and impactful work. Synthesize data into clear, persuasive, client-facing narratives that connect long-term brand building with near-term client business goals. Assist in the design and implementation of internal and client brainstorming sessions and strategic workshops utilizing collaboration platforms like Miro. Consistently partner across different strategy roles (including Experience Strategy) and the wider MERGE organization to bridge divisions and deliver cohesive solutions. Maintain active proficiency with AI-driven strategic tools and proprietary platforms to optimize research efficiency and validate brand hypotheses. Requirements 4 to 6 years of brand strategy experience within an advertising agency, market research company, or strategic consultancy (with a strong foundation supporting healthcare, health systems, or life sciences portfolios). A strong understanding of how to apply strategic principles across complex healthcare landscapes, navigating the unique regulatory and emotional environments of patients, payers, providers, and HCPs. Proven command of core brand strategy principles, including: Supporting the development of brand platforms and purpose statements. Analyzing competitor branding, positioning, and messaging to identify opportunities for differentiation. Defining audiences, developing personas, and uncovering key insights. Outlining customer journeys to identify key brand touchpoints. Contributing to the development of integrated, omnichannel campaign strategies. A demonstrated ability to write clear, insightful, and inspiring briefs. Technical proficiency with collaboration tools (e.g., Miro, Mural), research methodologies (qualitative interviews, secondary tools, surveys), and an evolving mastery of modern strategic frameworks. A combination of critical thinking and creative curiosity; someone who defaults to an entrepreneurial spirit, takes accountability for outcomes, and acts as a true unifier in the room. Core Competencies Demonstrates expertise in brand strategy within healthcare and life sciences, with a strong ability to synthesize data into compelling narratives and develop integrated campaign strategies. Proficient in utilizing collaboration tools and strategic frameworks to drive insights and foster cohesive solutions. Highest-signal resume keywords Brand Strategy Experience Healthcare Landscape Navigation Creative Brief Development Collaboration Tool Proficiency Data Synthesis and Analysis Hard Skills Brand Platform Development Audience Definition Customer Journey Mapping Competitor Analysis Omnichannel Campaign Strategy Soft Skills Critical Thinking Creative Curiosity Accountability Collaboration Insightful Communication Industry Keywords Life Sciences Health Systems Healthcare Branding Payer Insights Provider Engagement Tools & Technologies Miro Mural Qualitative Research Methodologies Surveys Secondary Research Tools #J-18808-Ljbffr