Manager, Product Marketing and Adoption, Change Experience & Insights

Role Purpose Ensures change is designed with the people it impacts in mind. Defines the end-to-end experience for hotels, owners, and internal teams navigating change; conducts research to deeply understand user and learner needs; builds listening posts and feedback mechanisms; and embeds product thinking, experimentation, and continuous learning into every change initiative. Key Accountabilities Support Stakeholder Engagement: Maintain documentation on changes and people, process, technology and business impacts; develop and maintain documentation on stakeholder action plans Identify stakeholders, degree of change, and high-level changes for each group. Maintain high level Stakeholder Assessment and updated heat maps. Provide detailed analysis, reporting and directional, actionable commentary on stakeholder assessment data. Develop Regional Engagement Events – plan, develop content, coordinate logistics, invites, and execute events that deliver a steady flow of information, setting a consistent tone, and serving to engage, align, and build commitment from key stakeholders Develop all change management deliverables as needed Support Change Network: Provide Change Network communications support Support facilitation of Change Network calls and meetings – document meeting minutes, action items, and drive progress forward Design templates and tools for evaluating program stakeholders Maintain member database/list and identify opportunities, develop and execute recommendations for participation across stakeholder groups Support Readiness Assessment and Reporting: Studies which change methods and adoption strategies are most effective across products, programs, and regions. Develop readiness assessments, measure progress of stakeholder functional groups and regions, analyze and monitor results over time Develop detailed reports by stakeholder group to inform progress and identify areas of achievement and concern in support of stakeholder readiness metrics.Manage and Report on Program Engagement Work with Key Stakeholders and communications teams to identify key “pulse” metrics. Develop methodology to monitor and report on these metrics. Identify the tools and mechanisms and ensure they are in place to capture appropriate data. Establishes structured listening posts—model hotels, owner councils, regional cohorts, advisory panels, or early adopters. Support communications teams by providing or coordinating with third party on metrics for any email or mass communications efforts as needed. Communications Collaborate with the Director of Engagement, Communications Partners to identify and schedule required communications outputs Partner with associates/resources across the IHG organization (e.g., Global Corporate Affairs, Program Management Office, Change Management, Project Stakeholders, etc.) to deliver the required communications deliverables Establish timelines and schedules for communications development and finalization Conducts qualitative and quantitative research such as interviews, surveys, empathy mapping, and usability-style sessions to understand change needs, impacts and to get product learnings during change periods Identifies user pain points, friction areas, motivations, and behavioral patterns. Create creative and engaging multi-media communications deliverables using tools such as PowerPoint, PowerPoint Animation, Audio/Video Overlays/Production, Camtasia, Sketchbook Pro, etc. Key Skills & Experiences Education – Bachelor’s or Master’s Degree in a relevant field of work or an equivalent combination of education and work related experience. Experience – 5-8 years of experience in Change Management, Product Management, or User Experience (UX) Design Solid understanding of change process at the individual and organizational level Ability to clearly articulate messages to a variety of audiences and influence others to move toward a common vision or goal Strong business acumen and understanding of organizational issues and challenges Familiarity with project management approaches, tools and phases of the product development lifecycle Knowledge of hospitality or adjacent industry Technical Skills and Knowledge – Working knowledge of technology platforms, system integrations, APIs, and infrastructure concepts, with the ability to translate technical capabilities into clear customer value propositions and adoption strategies. Travel - 10% limited as needed Location – Atlanta, GA:Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $106,020 to $132,525. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? Who we are At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or #J-18808-Ljbffr Socket.dev