Medical Office manager with marketing and local outreach experience

Job Description

Job Description

Pay: $3,000.00 - $6,000.00 per month

Job description:

Office manager with marketing and local outreach experience

job description

This role combines the administrative responsibilities of an office manager with the proactive skills of a marketing and community outreach specialist, focusing on increasing patient visits by engaging with local businesses, community organizations, and individuals.

Key responsibilities

Office management

• Oversee daily office operations, including scheduling, patient registration, medical records management, and ensuring compliance with healthcare regulations like HIPAA and OSHA.
• Supervise and train office staff, conduct performance reviews, and foster a positive and efficient work environment.
• Ensure timely ordering and maintenance of office and medical supplies.
• Handle communication with Different providers, troubleshoot IT issues, and manage the on-call answering service.

Marketing & patient acquisition

• Develop and implement local marketing strategies to increase patient referrals and foot traffic.
• Identify target patient demographics and tailor marketing messages and outreach efforts accordingly.
• Engage with the local community through outreach initiatives like hosting health fairs, sponsoring local events, and participating in charitable activities.
• Build strong relationships with local businesses ( physicians offices, physical therapy offices, dentist, barbershops, gyms, restaurants, etc.), community centers, and faith-based organizations to establish referral partnerships and increase brand awareness.
• Create compelling advertising messages and utilize a mix of digital and traditional marketing channels, according to Constant Contact and Patient Care Marketing Pros.
• Manage online presence through website updates, Google Business Profile optimization, and social media engagement.
• Encourage positive patient reviews and testimonials, managing online reputation effectively.
• Implement patient referral programs and nurture relationships with existing patients to drive word-of-mouth marketing.
• Analyze marketing campaign effectiveness and adjust strategies based on data and feedback.

Qualifications

• Bachelor's degree in healthcare administration, marketing, or a related field (or equivalent experience).
• 3-5 years of experience in office management, ideally within a medical office setting
• Medical Billing experience
• Proven experience in developing and executing successful marketing and community outreach strategies.
• Excellent communication, interpersonal, and networking skills.
• Strong organizational and time management abilities.
• Familiarity with local businesses and community organizations.
• Understanding of HIPAA and other relevant healthcare regulations.

Preferred qualifications

• Medical billing and coding experience
• Experience in local marketing and content creation for healthcare.
• Experience with CRM (Customer Relationship Management) systems.
• Proven ability to build and maintain strong relationships with diverse community groups

Job Types: Part-time, Contract

Benefits:

• Flexible schedule
• Professional development assistance
• Referral program

Work Location: In person