Director of Marketing

Director of Marketing

Location: Kansas City - Company: IV Nutrition

At IV Nutrition, we empower individuals to take charge of their health and wellness by offering tailored wellness services, IV nutrient therapy, peptides, functional blood testing, and comprehensive education. To support our expanding franchise network, we are seeking a skilled Director of Marketing to elevate our brand presence, empower our franchise partners, and drive client acquisition across all locations.

Position Overview

The Director of Marketing will lead marketing strategy and execution across the IV Nutrition brand. This role connects corporate brand direction with local clinic growth, ensuring franchisees have the guidance, tools, and marketing partnerships needed to attract new clients and build lasting relationships.

This person will oversee website development partners, manage relationships with franchisee advertising agencies, and direct brand messaging, campaigns, imagery, and creative assets. They must be comfortable setting strategy, managing partners, reviewing performance, and moving projects forward.

Our ideal candidate enjoys working with business owners, understands the needs of a growing multi-location or franchise brand, and brings a passion for health and wellness marketing.

Key Responsibilities

Brand Strategy & Creative Direction

• Develop and execute a marketing strategy that supports brand awareness, new clinic openings, client acquisition, and retention.
• Lead the direction of brand messaging, imagery, promotional campaigns, and marketing materials across IV Nutrition.
• Maintain a consistent brand identity while helping franchisees connect with their local communities.
• Create a marketing calendar and provide timely campaign direction, digital assets, and practical tools for clinic teams.
• Coordinate with clinical leadership to ensure health and wellness messaging is accurate and aligned with approved services.

Franchisee Support & Agency Management

• Serve as the corporate marketing resource for franchisees, providing clear direction and actionable support.
• Manage relationships with advertising agencies and marketing vendors serving our clinics.
• Establish expectations for campaign execution, communication, reporting, and performance.
• Help franchisees understand their marketing results and identify opportunities to improve lead generation, conversion, and business growth.
• Partner with clinic owners and corporate teams to address local marketing challenges and share successful approaches across the brand.

Website & Digital Marketing

• Work with website developers to maintain and improve the corporate website and local clinic pages.
• Guide website content, user experience, search visibility, and conversion opportunities.
• Oversee digital marketing efforts, including paid advertising, social media, email marketing, and local search.
• Ensure campaigns provide clear paths for prospective clients to inquire, book appointments, and connect with clinics.
• Coordinate lead capture, tracking, and follow-up processes with agencies and internal teams.

Clinic Growth & Performance

• Develop marketing plans for new clinic launches, pre-opening campaigns, and grand openings.
• Support established clinics with strategies to attract new clients, increase repeat visits, and grow memberships.
• Monitor results such as qualified leads, cost per lead, appointment conversions, client acquisition, and return on advertising spend.
• Translate performance data into clear recommendations and ongoing campaign improvements.
• Collaborate with operations, training, and franchise development to align marketing with clinic readiness and business goals.

Marketing Budgets & Franchisee Education

• Establish recommended marketing budgets for each stage of clinic development, from pre-opening and launch through ongoing growth.
• Educate franchisees on how to market a business from the ground up, explaining what to do, when to do it, why it matters, and how much to invest.
• Create clear marketing timelines that outline when to begin advertising, build local awareness, generate leads, and promote opening events.
• Guide franchisees on how to allocate spending across digital advertising, community outreach, local partnerships, events, and promotional materials.
• Develop practical playbooks, training sessions, and resources that help owners confidently execute their local marketing plans.
• Review spending and campaign performance with franchisees, recommending adjustments based on clinic maturity, business goals, and results.

Qualifications

• Five or more years of progressive marketing experience, including responsibility for strategy, execution, and performance.
• Experience supporting a franchise system or multi-location brand strongly preferred.
• Experience in health, wellness, fitness, or a related consumer service industry preferred.
• Demonstrated success in lead generation, client acquisition, and local business growth.
• Experience managing advertising agencies, website developers, and creative partners.
• Strong understanding of digital advertising, SEO, social media, email marketing, and website conversion.
• Ability to evaluate marketing data, manage budgets, and communicate results clearly.
• Excellent relationship-building, project management, and communication skills.
• Ability to balance long-term brand strategy with the day-to-day needs of franchise owners.
• Bachelor's degree in marketing, communications, business, or a related field preferred, or equivalent relevant experience.

Working Conditions

• In office, Monday through Friday

• Full time salary