Sr. Analyst, Marketing Analytics

Coach is a global fashion house founded in New York in 1941. This role is within the Marketing Analytics team, responsible for delivering data‑driven insights that inform global marketing campaigns. Key Responsibilities Prepare and deliver comprehensive pulse reports for global marketing campaigns. Partner with global teams on real‑time analytics to support in‑campaign optimizations. Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing. Analyze results globally and provide insights for campaign optimization, media planning, and future strategies. Support ongoing analytics of marketing performance across paid and owned channels. Identify trends and opportunities to improve the effectiveness of marketing channels. Support development of a media mix model, including data ingestion and testing requirements. Partner closely with the internal Data Science team to calibrate the model. Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis. Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency. Work from the office 3 days a week (Tuesday, Wednesday, Thursday). Qualifications Bachelor’s degree in Market Intelligence, Marketing, or a related field (or foreign equivalent). Minimum of 4 years of experience in marketing analytics or a related position. Proven experience with A/B testing, statistical analysis, and data visualization (R, Python, Tableau, or similar). Proficiency with modeling and reporting in Excel/Access or SQL. Experience with digital marketing channels, including paid search, social media, email, or SEO. Ability to convey complex findings to non‑technical stakeholders. Compensation & Benefits Base salary: $102,482 – $106,000 per year, depending on experience. 40 hours per week. Benefits include medical, dental, and vision insurance; 401(k); paid parental and maternity leave; commuter benefits; disability insurance; and tuition assistance. Full list available on the U.S. Corporate Compensation & Benefits page. Competencies for All Employees Courage : Provides actionable feedback quickly and directly, takes necessary negative action when needed. Creativity : Generates new ideas, connects unrelated concepts, and brings value in brainstorming. Customer Focus : Meets internal and external customer expectations, uses feedback for improvement. Dealing with Ambiguity : Adapts to change, decisions under uncertainty, comfort with risk. Drive for Results : Exceeds goals, consistently top performer, bottom‑line oriented, pushes for outcomes. Interpersonal Savvy : Builds rapport, maintains constructive relationships, diffuses tension. Learning on the Fly : Learns quickly, experiments, analyzes failures for improvement. Competencies for All People Managers Strategic Agility : Anticipates future trends, creates competitive strategies. Developing Direct Reports and Others : Provides challenging tasks, holds development discussions, builds people. Building Effective Teams : Builds team morale, fosters open dialogue, defines success collectively. Coach is an equal‑opportunity and affirmative action employer. All employment decisions are based on qualifications and are non‑discriminatory. We provide accommodations for disabilities and religious beliefs in compliance with the ADA. For assistance, contact Tapestry People Services at View phone number on click.appcast.io or View email address on click.appcast.io. We also serve as a public benefit corporation in the state of Texas. Visit our corporate site for more information. #J-18808-Ljbffr Coach, Inc