Senior Digital Marketing Specialist

Job Description

Job Description

Overview

Tyndale is looking for an experienced, results-driven Senior Digital Marketing Specialist to coordinate and optimize integrated marketing campaigns across our B2B and direct-to-consumer businesses. In this role, you'll manage campaign execution from planning through launch, performance analysis, and optimization, working closely with internal teams, agencies, and media partners. You'll bring expertise in digital advertising, campaign management, and marketing technology to drive measurable results, improve processes, and ensure successful campaign delivery.

HYBRID/REMOTE: Tyndale supports a strong work-life balance. This opportunity requires onsite work a minimum of 1 day per week, and 4 days per week remotely. To be considered, candidates must reside within a commutable distance from our corporate headquarters in Pipersville, PA (Bucks County) or our location in Houston, TX (City Centre).

About Tyndale 

The Tyndale Company is a private, a Top Workplace winner in PA and TX, and an industry leading national supplier of arc-rated flame-resistant clothing (FRC) to the energy sector including utilities, oil and gas, transportation, chemical manufacturing, and NFPA 70E markets. We’re a family-owned business providing a retail-style apparel experience to hundreds of thousands of energy workers across the US and Canada. We’re the leading distributor of innovative FRC solutions, and the largest industrial supplier of Carhartt FR, Ariat FR, and Wrangler FR clothing.

Responsibilities

• Manage end-to-end execution of integrated marketing campaigns, coordinating planning, creative development, launch, optimization, and reporting.

• Partner with paid media agencies and vendors to coordinate campaign targeting, creative assets, budgets, tracking, and performance improvements.

• Oversee campaign setup and launch readiness, ensuring accuracy across audience targeting, advertisements, landing pages, forms, links, and conversion tracking.

• Monitor campaign performance, budgets, and key metrics, analyzing results and recommending data-driven optimizations.

• Coordinate digital and traditional advertising placements, including paid media, print, trade publications, sponsorships, radio, streaming audio, and connected TV.

• Collaborate with Marketing Operations, Creative, Content, Ecommerce, and Sales to align campaign strategies, audience segmentation, lead generation, and reporting.

• Manage campaign timelines, vendor deliverables, approvals, media schedules, and documentation to ensure accurate, timely execution.

• Identify opportunities for campaign testing, creative optimization, and process improvements to increase effectiveness and efficiency.

• Serve as a technical resource for marketing platforms, campaign processes, and analytics, providing guidance and sharing best practices with team members.

• Leverage marketing technology, automation, and approved AI tools to improve campaign execution, reporting accuracy, and overall marketing performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 4+ years of relevant experience in digital marketing, integrated campaign execution, paid media, or a related discipline required.
• Detailed working knowledge of paid search, paid social, retargeting, digital video, campaign tracking, and performance measurement.
• Experience independently coordinating multichannel campaigns with agencies, media vendors, and multiple internal stakeholders.
• Ability to evaluate campaign targeting, budgets, creative, landing pages, conversion paths, tracking, and results for quality and effectiveness.
• Strong analytical ability to interpret marketing data, recognize meaningful trends, and communicate actionable recommendations.
• Demonstrated project management, prioritization, problem-solving, and documentation skills, with attention to detail and reliable follow-through.
• Strong written and verbal communication skills and the ability to provide technical guidance across functions without formal authority.
• B2B or account-based marketing experience, including complex buying groups or longer sales cycles, preferred.
• Experience with traditional media, trade publications, sponsorships, audio, or connected television preferred.
• Familiarity with platforms such as Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, HubSpot, Salesforce, or ZoomInfo preferred.

Benefits

• Health & Wellness : Comprehensive medical, dental, and vision insurance with competitive premiums. Paid parental leave. Mental health support through an EAP and partial reimbursement on copays, fertility support, and robust wellness programs with annual reimbursements.
• Work-Life Balance : Many positions with Tyndale offer hybrid onsite + remote work schedules, generous PTO, paid holidays + a floating holiday, and more.
• Financial Compensation : Competitive pay, 401(k) with matching, and bonus opportunities.
• Career Growth & Development : Training/certification/tuition reimbursement programs and demonstrated paths for knowledge share and internal promotion opportunity.
• Culture & Perks : Family-owned values, award winning culture, team-engagement events, casual dress code, company-sponsored charitable events and activities, and an inclusive workplace that values collaboration and integrity.

Qualified candidates are encouraged to apply on our website,

E.O.E

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