Market Research & Consumer Insights Manager

At Hiebing, insights don't sit on a shelf. They shape brands.

We're looking for a Market Research & Consumer Insights Manager who is energized by understanding people, uncovering opportunities and helping clients make smarter business decisions.

This is an opportunity to lead research that influences strategy for some of the Midwest's most recognized brands. You'll partner with clients, strategists, creatives and media teams to uncover meaningful insights, identify growth opportunities and translate findings into action.

Unlike an in-house insights role focused on a single brand or category, you'll gain exposure to a wide range of industries, business challenges and audiences. One week you may be helping a healthcare organization better understand patient decision-making. The next, you may be uncovering opportunities for a financial institution, retailer or consumer brand.

If you're naturally curious, love solving complex business problems and enjoy turning research into strategic recommendations that drive action, we'd love to meet you.

What You'll Do

• Lead qualitative and quantitative research initiatives from design through presentation
• Design discussion guides, surveys and research frameworks that uncover actionable insights
• Moderate focus groups and in-depth-interviews
• Analyze findings and identify meaningful implications for brands and businesses
• Translate complex research into compelling stories and recommendations
• Present insights and strategic recommendations directly to clients and agency leadership
• Partner with strategy, creative, media and account teams to influence marketing and business decisions
• Leverage AI-enabled tools to accelerate research design, synthesis and reporting while applying sound judgment and strategic thinking to all recommendations

What You'll Bring

• 4-5 years of experience in market research, consumer insights, strategic planning or a related field
• Experience designing and executing qualitative and quantitative research
• Strong analytical, synthesis and storytelling skills
• Confidence presenting findings and recommendations to clients and stakeholders
• Comfort managing multiple projects and competing priorities
• Curiosity, initiative and a passion for understanding human behavior

Why Hiebing

• Exposure to a diverse portfolio of brands and industries
• Opportunity to influence strategy across multiple businesses
• End-to-end ownership of research projects
• Collaborative, strategy-led culture
• A team that believes great insights should lead to action

What Makes Someone Successful Here

• You build on ideas with a “Yes, and” mindset
• You bring curiosity and challenge thinking in a productive way
• You care about both the work and the people behind it
• You hold high standards and take ownership of outcomes

Work Environment & Eligibility
Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.