Digital Optimization Specialist

At Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition. From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us. Why Leaf Home We Win – Being driven every day to win is who we are People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love Support – Inclusion, sustainability, and reliability surround everything we do Personal Growth – Dedicated to providing resources and encouragement for employee growth Mobility – Locations throughout the U.S. and Canada, with continued expansion Position Summary The Digital Optimization Analyst is responsible for driving website experimentation and optimization initiatives across the organization’s emerging business lines. This role partners closely with Marketing, UX, Engineering, and Analytics to identify opportunities, execute A/B tests, analyze customer behavior, and deliver measurable improvements in digital conversion, lead generation, and customer experience. Essential Duties and Responsibilities: Develop, prioritize, and maintain a roadmap of conversion rate optimization initiatives, including A/B and multivariate testing opportunities aligned with business objectives. Execute website experiments from planning through implementation, partnering with UX, Engineering, Marketing, and Analytics teams to ensure successful delivery. Analyze website performance, customer behavior, funnel metrics, and experiment results to identify optimization opportunities and recommend future testing strategies. · Communicate experimentation results, key insights, and recommendations to business stakeholders through regular reporting and presentations, while contributing to a scalable experimentation framework. Required Education and Experience: Bachelor’s degree or a combination of education, training, and experience. 2 to 3 years of experience in Product Management, Conversion Rate Optimization (CRO), Business Analysis, User Experience (UX), Data Analytics, or a related discipline. Strong analytical and problem-solving skills with experience using SQL, Microsoft Excel/Google Sheets, Tableau (or similar business intelligence tools), and behavioral analytics platforms to analyze data and drive optimization decisions. Working knowledge of WordPress content management systems and basic proficiency with Figma or similar design collaboration tools. Excellent written, verbal, and presentation communication skills with the ability to effectively communicate insights and recommendations to cross-functional stakeholders. Demonstrated ability to manage multiple priorities in a fast-paced environment while maintaining strong attention to detail and delivering measurable business results. Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status). Preferred Knowledge, Skills, Abilities or Certifications: Experience managing website experimentation or digital optimization programs. Experience with A/B testing platforms such as Optimizely, VWO, Adobe Target, or similar tools. Familiarity with Google Analytics (GA4) and digital performance measurement. Experience supporting lead generation or performance marketing initiatives and understanding of statistical significance and experimentation best practices. Travel Requirements: Occasional overnight travel is required (1-10%). Overtime/Additional Hours Requirements: Additional non-standard hours may be required (exempt). Occasional evening or weekend work may be required to support website releases, testing schedules, or critical business initiatives. Physical Requirements: Are We Your Company? Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through: Innovating, Always – Providing cutting-edge solutions for employees and customers Partnering with Our Customers – Building trusted relationships at the core of everything we do Empowering Employees – Creating opportunities for growth and success in a supportive environment Supporting Our Communities – Giving back to the places our customers and employees call home What We Offer Competitive medical, dental, and vision benefits after 60 days Retirement savings plan with company match Paid parental leave and generous paid time off programs On-campus fitness programs and meal delivery services Comprehensive health, wellbeing, financial wellness, and childcare benefits Opportunities for growth and advancement Employee assistance program with 24/7 legal, financial, and counseling support Employee discount marketplace with thousands of savings options Employee resource groups, including VetConnect and the Women’s Committee Awards and Recognition Leaf Home has been recognized as a top workplace by The Plain Dealer, is a multi-year recipient of Top Workplaces USA by Energage, and is Great Place to Work® Certified™ . Additional recognitions include: Remodeling 550 list placements Smart Culture Awards for employee-focused culture Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition For a full list of awards, visit . Diversity and Equal Opportunity Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law. Americans with Disabilities Act Statement and Contact Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to View email address on click.appcast.io. #J-18808-Ljbffr Fountain