Senior Product Marketing Manager

Adaptiva is a Gartner-recognized Leader in the Endpoint Management market. We are a small, high-performance team, playing at the top end of this rapidly expanding market (TAM: $50B+, CAGR: 11%). Our customers include some of the world’s biggest and most respected companies, who rely on our technology to manage vast fleets of computers in their global environments. Our largest deployment scales to 450,000 devices in a complex worldwide network spanning 17,000 locations. We provide a fast-paced and collaborative environment where driven, intellectually curious professionals come together to do the best work of their lives while growing quickly alongside the company. Our success is fueled by a set of four core values: Integrity, Excellence, Work Ethic, and Dignity of Labor. As we scale, we are expanding our team to bring our highly differentiated Agentic AI product suite to market, capitalizing on a significant first-mover advantage. For the right candidate, this represents a rare opportunity to help shape a category-defining company while accelerating their own professional trajectory. We offer an industry-leading benefits package, including 100% company-paid health insurance, performance-based bonuses, a 401(k) retirement plan, and generous stock options that allow employees to participate in the company’s long-term success. About This Role Do you excel at turning complex technology into compelling stories that resonate with customers and partners? We are seeking a world-class Senior Product Marketing Manager to create the narrative for Adaptiva’s industry-leading AI-driven Autonomous Endpoint Management platform. In this role, you will serve as the central voice for our product, translating roadmap initiatives, technical capabilities, and customer insights into clear, differentiated messaging. You will drive go-to-market strategies, create high-impact sales enablement materials, and partner across Marketing, Sales, Product, and Customer Success to maximize adoption, differentiation, and market impact. The ideal candidate combines strategic thinking with hands-on execution, strong technical understanding, and the ability to tell stories that inspire action across enterprise IT and security audiences. This role will report to the Head of Product Marketing, and will be based at the company headquarters in Kirkland, WA. Responsibilities Define positioning, messaging, and go-to-market plans for new product launches, major releases, and feature enhancements, grounded in customer research, competitive intelligence, and market trends. Collaborate closely with Engineering to translate technical product capabilities, differentiators, and roadmap priorities into customer‑centric narratives, becoming the go-to resource for marketing, sales, technical writers, and customer success teams. Lead global product launch execution to maximize adoption, differentiation, and customer impact. Establish and monitor product marketing KPIs, including product adoption, win/loss influence, and pipeline contribution, to demonstrate measurable business impact. Develop and maintain high‑impact sales enablement assets, such as pitch decks, battle cards, one‑pagers, and playbooks, to empower field teams. Support product‑related content creation, including case studies, website copy, and campaign messaging for customer and partner initiatives. Contribute to public‑facing thought leadership, including whitepapers, solution briefs, blog articles, and event presentations. Support analyst relations through briefings, submissions, and positioning statements that leverage deep product knowledge. Requirements 8+ years of experience in B2B product marketing or equivalent GTM roles, with ownership of product positioning, messaging, and launches. Experience in IT operations, endpoint management, cybersecurity, or enterprise software, with the ability to distill complex technical concepts into clear, compelling messaging. Demonstrated ability to quickly understand technical products and craft customer‑centric narratives that resonate across audiences. Strong strategic thinking and analytical skills, with the ability to navigate dynamic, fast‑paced environments. Exceptional communication and storytelling skills, with a strong customer‑focused mindset.Proactive collaborator who builds trusted cross‑functional relationships and drives execution across teams. How to Apply Please submit your resume and cover letter in PDF format to View email address on click.appcast.io. The annual base salary range for this position is $150,000 – $200,000, depending on experience and qualifications. We do not provide visa sponsorship for this position and participate in E-Verify for work authorization. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or other legally protected status. #J-18808-Ljbffr Adaptiva