Sr. Manager, CRO & Site Experience

About Scale Media

For the past 12 years, Scale Media has been building and scaling science-backed wellness brands. Our portfolio of brands, including Live Conscious, 1MD, and Essential Elements, has grown to 9 figures in revenue while operating profitably with no external funding.

Our team is made up of operators, marketers, and builders focused on products consumers actually trust. We're investing heavily in data and AI to sharpen how we develop products and scale brands.

We believe the best decisions come from data, curiosity, and continuous learning. We value high ownership, candid feedback, and thoughtful execution. As a fully remote company, we lead with clear communication, accountability, and trust, and we give people real room to grow and make an impact.

Scale Media has been recognized as one of Forbes' Best Startup Employers, a Great Place to Work, an Inc. Best Workplace, and an Inc. 5000 company.

If you take ownership, think for yourself, and like solving hard problems alongside people who do the same, you'll fit right in.

The Role

This role will lead site conversion and funnel testing across our portfolio of DTC wellness brands.

This is a hands-on, player-coach role. You'll personally own testing on PDPs, checkout, and subscription flows, while building a small team to run the landing page optimization program. You'll report into our Growth function and work closely with Performance Creative, Analytics, and Development teams.

What you'll own

Direct ownership of PDPs, checkout, and subscription flows. You'll personally design tests, drive execution, and surface learnings across these high-leverage surfaces. 

Landing page testing program. Leading the LP testing program. Setting prioritization, raising the bar on quality, and ensuring LP learnings reinforce the broader funnel work.

Experimentation rigor. Ensuring tests across the program are well-designed, statistically sound, and learning-oriented — not just velocity for its own sake. 

Analytics and reporting. Reporting on test results, win rates, and funnel performance trends in a way that drives decisions.

AI-enabled workflows. Designing how AI tooling improves site testing from variant generation to analysis to operational throughput. Tools shift quickly; we're looking for someone who thinks in workflows and outcomes rather than specific platforms.

Team leadership. Managing and developing the LP Testing team. Setting standards, raising the bar on test quality, and helping the team grow.

What success looks like

In year one, success means:

• Improved site conversion rate and improved performance across our top product funnels
• Increased subscription adoption rate
• Stronger AOV
• Faster experimentation velocity with maintained quality
• Higher test win rate and clearer learning capture
• A stronger working relationship with Growth and Performance Creative on test prioritization and execution
• AI-enabled workflows that meaningfully improve testing production and analysis speed

What we're looking for

DTC CRO experience. You've run high-volume site testing programs at a DTC brand. You're fluent across LP, PDP, checkout, and subscription flow optimization, and you know what good test design looks like.

Player-coach mindset. You're equally comfortable doing the work yourself and leading a small team doing adjacent work. You don't see hands-on execution and team leadership as a trade-off.

Strong analytical instincts. You're comfortable with funnel data, test statistics, and the difference between a real result and noise. You know how to design a test to produce a confident answer.

Systems thinking at the program level. You can build a testing program that scales, with clear prioritization, consistent quality, and learnings that compound.

AI fluency at the workflow level. You design AI-enabled workflows using whatever tools fit the job and evolve them as the tooling shifts.

Cross-functional collaboration. You partner well with Growth, Performance Creative, and Development without creating unnecessary process overhead.

4–7 years of relevant experience. Strong backgrounds include:

• CRO leads at scaled DTC brands
• Site optimization specialists from high-growth consumer companies
• Growth marketing managers with deep testing backgrounds
• Experience managing junior testers or analysts
• Familiarity with site testing tools (Optimizely, VWO, Intelligems, etc.)

Preferred, but not required

• Experience in supplements, wellness, beauty, or consumer subscription businesses
• Familiarity with subscription DTC funnels

What We Offer

• Salary: $130,000 - $150,000
• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside!

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