Director of Digital Growth

Job Description

Job Description

Position Description: DACUT is not just a dispensary chain. We are building a multi-brand, multi-state, vertically integrated brand house spanning:Retail
Consumer packaged goods
Culture-driven lifestyle brands
Licensing across the U.S.Now we’re looking for a Creative Digital Director / Head of Brands & Growth to architect, lead, and scale our entire creative, brand, digital, and marketing ecosystem.The Mission
You will own the creative and brand universe across:
All DACUT retail
All house brands
All licensed brand programs
All digital platforms
All campaigns, launches, and content engines
You are not here to “make things look cool.”
You are here to build a scalable brand + packaging + content + performance machine that:
Moves fastShips constantlyLooks world-class and drives revenueThis Is a GM Role for Creative, Brand & Packaging
You are:
The Creative Director – setting taste, vision, and quality bar
The Brand Architect – building coherent worlds across multiple brands
The Packaging & Product Presentation Owner – owning packaging systems, visual identity, and shelf impactThe Digital & UX Owner – owning websites, flows, conversion, SEO
The Systems Builder – building workflows, pipelines, and standards
The Team Leader – managing designers, animators, and marketing ops
The Velocity Engine – increasing output, speed, and impact
The AI Integrator – using AI to multiply creative and operational leverage
What You Will Own
Creative direction across ALL brands
Brand identity systems, packaging systems, and campaign systems
Product packaging design, standards, templates, and production workflows
Website ecosystem (Dacut + brand sites + landing pages)
UX, CRO, funnels, and online ordering experience
SEO, Google rankings, local dominance
Content engine (social, campaigns, launches, in-store, merch, events)
Licensing creative systems (toolkits, templates, asset pipelines)
Internal creative & marketing team leadership
Vendor & printer & freelancer management
AI workflows for:
Content
Design
Ideation
Automation
Production scalingWho You Are
You are not just a creative. You are a builder of brand and execution systems.You:
Have elite taste AND operational discipline
Can manage multiple brands, SKUs, and packaging lines
Know how to run creative like an operation, not chaos
Think in systems, pipelines, and throughput
Are obsessed with speed, quality, and leverage
Can translate vision into execution
Are comfortable owning deadlines, priorities, and outcomes
Can lead creatives without drama
You can:
Direct
Decide
Delegate
ShipSkills & Experience
Must-Have:
Leading creative / brand / digital teams
Packaging design for CPG or regulated products
Managing print production, dielines, and packaging vendors
Web platforms (Buddy, Shopify, or similar)
UX, CRO, funnels, and conversion optimization
SEO, Google My Business, local search dominance
Adobe Suite + Figma
Brand systems + packaging systems
Managing 3D / motion / video (in-house or vendors)
Campaign development and launch calendars
Project management and workflow systemsAI tools for creative and marketing accelerationBig Bonus:
Cannabis, CPG, lifestyle, fashion, or culture brands
Retail marketing experience
Licensing or multi-brand systems
Strong network of creatives, animators, printers, manufacturersWhat Success Looks Like
Brand presence and shelf impact visibly elevated
Packaging systems that scale across SKUs and states
Website traffic and online orders materially up
Google rankings dominating local markets
Team output dramatically faster and cleaner
Clear campaign & product launch cadence
Licensing asset delivery systemized and scalable
Creative becomes a growth engine, not a bottleneckCompensation
Competitive salary (DOE)
Performance incentives
Long-term growth opportunity#Priority26