Motorcycle Sales Manager

Job Description

Job Description

Salary: $100,000 - $120,000 DOE

Summary Description

Manages employees and operations of the sales department.

Key Result Areas

• Sales Department Operations
• Customer Service
• Management

Major Duties and Responsibilities

1) Sales Department Operations

• Oversee and manage all operations of new and pre-owned vehicles.
• Ensure the sales department contributes acceptable levels of gross and net profit.
• Ensure sales personnel are well trained, motivated, and available when needed.
• Determine sales quotas for sales personnel in accordance with their skill levels.
• Oversee sales, trade-ins, and delivery of all new and used vehicles.
• Maintain a sales history and/or vehicle history log book.
• Establish realistic forecasts.
• Initiate and maintain an inventory control system along with net profit objectives that eliminate the possibility of lower than anticipated profits.
• Become familiar and efficient with all phases of the computer system required for sales management.
• Maintain a balanced new unit inventory in proportion to sales.
• Establish procedures to ensure timely and proper completion of all paperwork.
• Maintain the showroom with a variety of vehicles set up with different accessories and paint schemes, displayed in a well-lighted environment that draws customers.
• Initiate procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
• Maintain clean, efficient facilities.

2) Customer Service

• Provide prompt, dependable, high-quality vehicle sales to customers by using current proactive feature benefit sales techniques.
• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Institute a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
• Ensure cross-sales of P&A, financing, general merchandise, warranties, HOG Dues, insurance products, and services.
• Develop and ensure the use of a common and consistent quotation methodology for vehicle sales, trade-ins, and purchases.
• Establish and ensure road test, pre-delivery inspection, and vehicle delivery policies and procedures are followed.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to Make Things Right.

3) Management

• Maintain sales follow-up programs.
• Maintain budgeted revenue and expense objectives.
• Develop promotional campaigns in conjunction with the parts and service departments.
• Maintain efficiency reports on sales representatives.
• Provide reports to GM, as requested.
• Develop monthly and annual objectives for the department in collaboration with the GM.
• Attend training sessions to keep current with sales department issues.

4) Other Duties

• As necessary

Supervisory Responsibilities

• Establish departmental work schedule, balancing the workload of all employees.
• Train Sales Representatives to use consistent and current sales methodologies.
• Set policies and procedures for the sales department.
• Manage employee performance (evaluate and counsel) and conduct performance reviews in a timely manner.
• Assist with recruiting, interviewing, hiring, and terminating employees.
• Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments, and letters of recommendation to Human Resources for placement in personnel files.
• Provide training for all sales employees (seminars; workshops; sales schools, etc.).

Commitments

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, GM, and owner(s).
• Remain current with all sales department training available.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Demonstrate an interest in growing the sales business.
• Focus on quality.

Qualifications & Job Requirements

• 3-5 years progressive experience within the sales department of a motor vehicle dealership.
• Prefer knowledge and experience with sales of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Motorcycle Endorsement highly desirable.

Physical Demands

• The noise level in the work environment is occasionally loud.
• Occasionally requires the ability to balance and push an 850 lb. motorcycle.

Working Conditions

• Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
• Occasionally exposed to exhaust fumes or other airborne particles.