Senior Manager, Marketing

Senior Manager, Marketing

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the "12 Angry Seniors." Their mission continues to guide everything we do.

Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue. With nearly five decades of experience, we have built a distinctive, values-driven platform dedicated to improving care for older adults.

Our work spans Medicare Advantage, fully integrated care models, primary care, care for the most medically and socially complex populations, and next-generation care delivery models. Across all of this, we are united by a shared commitment: combining compassion with discipline, innovation with stewardship, and growth with integrity.

At SCAN, we believe scale should strengthen—not dilute—our mission. We are building the future of care for older adults, grounded in purpose, accountability, and respect for the people and communities we serve.

The Job

The Senior Manager, Marketing is responsible for overseeing and managing marketing strategies, campaigns, and initiatives to promote a company's products or services. This role has a strong emphasis on digital marketing, marketing automation, and customer journey orchestration across the lifecycle.

This Senior Manager will lead a team of marketing professionals, analyze market trends, develop marketing plans, and collaborate with other departments to achieve business objectives. They design and optimize lead nurture programs and automated journeys to drive engagement and conversion. They also monitor and evaluate marketing performance, identify areas for improvement, and make strategic decisions to drive business growth and success.

You Will

• Develop and implement integrated marketing strategies aligned with overall business goals. Own lifecycle marketing strategy including segmentation, targeting, and automated journey design.
• Lead planning and execution of multi-channel campaigns, including digital, email, social media, events, and content marketing. Drive digital-first campaign execution leveraging marketing automation platforms.
• Manage, mentor, and grow a high-performing marketing team. Collaborate with sales, product, and other departments to ensure alignment and effectiveness of marketing efforts.
• Analyze campaign performance, generate insights, and optimize marketing tactics to improve ROI. Build and optimize automated lead nurture programs and customer journeys using platforms such as Salesforce Marketing Cloud.
• Oversee the development of marketing content, collateral, and creative assets. Manage marketing budgets, forecasts, and resource allocation. Identify market opportunities, trends, and customer insights through research and analytics.
• Maintain consistent brand messaging across all channels and touchpoints. Build and maintain relationships with external agencies, vendors, and partners.
• Collaborate with sales, product, and other departments to ensure alignment and effectiveness of marketing efforts.
• Analyze campaign performance, generate insights, and optimize marketing tactics to improve ROI.
• Oversee the development of marketing content, collateral, and creative assets.
• Manage marketing budgets, forecasts, and resource allocation. Leverage behavioral data and triggers to personalize communications at scale.
• Identify market opportunities, trends, and customer insights through research and analytics.
• Maintain consistent brand messaging across all channels and touchpoints. Build and maintain relationships with external agencies, vendors, and partners.
• Supervises/Manages Others (i.e. hires, performance reviews, corrective action, etc.)
• We seek Rebels who are curious about AI and its power to transform how we operate and serve our members.
• Actively support the achievement of SCAN's Vision and Goals.
• Other duties as assigned.

Your Qualifications

• Bachelor's Degree or equivalent experience preferred.
• 7+ years of marketing experience with at least 2-3 years in a managerial or senior-level role preferably with a health plan, managed care, or healthcare organization.
• Proven track record of developing and executing successful marketing strategies. Demonstrated experience building automated customer journeys, lead scoring models, and nurture programs.
• Proficiency in marketing tools / automation and platforms (e.g., Google Analytics, HubSpot, Marketo, Salesforce, social media platforms, CMS, ad platforms, design software, Marketing Cloud, AI). Hands-on experience with Salesforce Marketing Cloud (or similar enterprise marketing automation platform) strongly preferred.
• Strategic Planning: Ability to develop and articulate long-term marketing strategies aligned with business goals.
• Analytical Thinking: Strong data analysis and interpretation skills to measure performance and inform decisions.
• Communication Skills: Excellent verbal, written, and presentation skills to effectively engage internal and external stakeholders.
• Creativity: Ability to drive innovative ideas and creative campaigns that capture audience attention.
• Lead Complex Initiatives: Ability to manage and execute comprehensive marketing campaigns from conception through completion.
• Decision-Making: Confident in making data-informed decisions that drive marketing and business objectives.
• Drive ROI: Ability to demonstrate clear links between marketing initiatives and business outcomes. Influence & Persuade: Capable of influencing senior leadership and aligning diverse teams around marketing goals.
• Customer-Centric Thinking: Ability to keep the customer at the center of all marketing strategies and actions.
• Marketing Principles and Strategy: Deep understanding of branding, positioning, segmentation, marketing funnels, and go-to-market strategy.
• Digital Marketing: Expertise in SEO/SEM, email marketing, social media, paid advertising, and analytics tools. Deep expertise in email automation, segmentation, and journey orchestration within modern marketing technology stacks
• Market Research & Consumer Behavior: Strong grasp of how to gather and interpret market data and customer insights.
• Content Strategy: Knowledge of content creation, editorial planning, and messaging alignment across channels.
• Budget Management: Knowledge of financial planning, forecasting, and managing marketing spend.
• Competitive Analysis: Ability to assess competitive landscapes and use insights to shape marketing strategy.
• Brand Management: Understanding of brand architecture, tone of voice, and visual identity.
• Problem-Solving: Skilled in identifying challenges and developing effective, scalable solutions.
• Project Management: Competent in handling multiple projects, timelines, and deliverables simultaneously.
• Adaptability: Ability to thrive in a fast-paced, evolving environment and adjust strategies as needed.
• Collaboration: Strong interpersonal skills to work cross-functionally with sales, product, customer success, and other departments.
• Leadership & Team Management: Skilled at leading, mentoring, and inspiring marketing teams to perform at a high level.
• Excellent written and verbal communication and presentation skills.
• Advanced PC Skills including: Email, Word, Excel, PowerPoint, Outlook, and Teams are required.

What's in it for you?

• Base Pay Range: $106,200.00 to $153,705.00 annually
• Internal title: Sr Mgr, Marketing
• Work Mode: Mostly Remote
• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO)
• Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
• Excellent 401(k) Retirement Saving Plan with employer match and contribution
• Robust employee recognition program
• Tuition reimbursement
• An opportunity to become part of a team that makes a difference to our members and our community every day!

We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.