Web Content Specialist

University of Maryland, Baltimore (UMB) School of Pharmacy (SOP)is currently seeking a Senior Web Content Specialist for the Officeof Communication and Marketing team within the Dean'sAdministration. The Senior Web Content Specialist managescontent for the School of Pharmacy's public website ( and affiliate websites, including the News Center, Inside SOPblog, and the School's section of the campus Elm website. Thisperson provides strategic oversight of the School's online brandand web presences, implements content in the CMS, and conductsday-to-day management of web content, including curation andgeneration of new content that promotes the School's mission andvalues. Content management tasks include performing regular updatesacross the site, maintaining website accessibility, and workingwith departments, centers, programs, and the School's faculty andstaff members to ensure that content is accurate and appropriate.The position also serves as the primary writer for the School'sonline News Center, writing and publishing stories about Schoolevents, grants, contracts, initiatives, academics, research, andpractice programs. Established in 1841, the University of Maryland School of Pharmacy(UMSOP) is the fourth oldest school of pharmacy in the UnitedStates. As a leader in pharmacy education, scientific discovery,patient care, and community engagement; the School conductscutting-edge research and engages in a wide variety of professionalpractice activities to improve the health and well-being ofcitizens in the state of Maryland and beyond. UMB is a public university and constituent institution of theUniversity System of Maryland. All employees are expected to workprimarily physically within the State of Maryland. BENEFITS: UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professionaldevelopment. This position participates in a retirement program that must be selected and is effective on your date of hire. Exemptregular staff receive a generous leave package that includes over 4weeks of vacation accrued each year, paid holidays, personal leave, unlimited accrual of sick time, and comprehensive health insurance; professional learning and development programs; tuition remission for employees and their dependents at participating UniversitySystem of Maryland schools; and flexible work schedules and teleworking options (if applicable per job). Employees whose job duties require them to work in a clinical setting or at clinical or field sites are required to comply with the COVID-19 vaccine requirements of those specific sites. Foradditional information on protocols and exemptions, please visitthe COVID-19 website. For more information, please visit HR Benefits at For information regarding UMB Employee Perks, please visit PRIMARY DUTIES: Create, develop, and control content for Internet-basedapplications to meet the needs of the School's web brand tocommunicate internally and externally. Write content for the School's website, including featurestories, blog posts, and other content for the homepage andinterior pages. Work with School faculty on the creation and maintenance offaculty profile websites and department, center, and programpages. Maintain the information architecture of the website. Develop a review schedule to ensure departments, programs,centers, and faculty profile content on the School's website iscurrent. Identify and implement web content strategies to improveinternal and external communications. Create and implementtemplates for new websites and pages for School events, programs,and initiatives. Acts as an editor in gathering, writing, and organizinginformation for the web, including current and future informationalmaterials. This may include: individual meetings with members ofthe School community, monitoring communications within the School,acting as a central point of contact for web content and specialprojects. Manage web-based initiatives requiring technical assistance,including special website design initiatives, development ofspecialized graphics/images for use on the web and special eventweb sites and RSVP forms. Coordinate with the School's administration, instructionaltechnology staff, web development staff, and campus communicationsstaff on design implementation and accessibility of the School'swebsites. Maintain compliance with W3C Web Content AccessibilityGuidelines (WCAG 2.1 or higher) . Design custom site analytics reporting for departments,centers, programs, and faculty. May perform administrative responsibilities, such as assistingwith events. Be cross-trained on marketing and communications platforms suchas social media and Constant Contact to provide coverage andongoing communications when fellow team members are absent. Perform other duties as assigned within the scope of thisrole. Qualifications : MINIMUM QUALIFICATIONS EDUCATION: Bachelor's degree in public relations, computerscience, communications, marketing, journalism, businessadministration, or closely related field. Bachelor's in Englishpreferred. EXPERIENCE: Four (4) years of experience in communications,journalism, technical writing, marketing, or web development.Experience in writing for an educational institution or onscientific topics for broad audiences is strongly preferred. KNOWLEDGE, SKILLS, AND ABILITIES: Demonstrated knowledge and understanding of best practices forweb writing and editing, knowledge of writing content specificallyfor the web. Expertise in using the web for brand management anddevelopment. Demonstrated proficiency using content management systems toedit and develop new content, experience using Terminal 4preferred. Knowledge of WCAG 2.1 web accessibility standards andimplementation experience. Experience supporting WCAG 2.1 Level AAaccessibility compliance preferred. Strong grammar and editing skills, with ability to write in avariety of styles for multiple audiences, and evaluate copy forclarity, consistency, and accuracy. Knowledge of position requirements. Knowledge of all applicable requirements, regulations, andlaws. Skill in effective use of applicable technology/systems. Ability to effectively communicate both verbal and writtenthoughts, ideas, and facts. Ability to work cooperatively with others andindependently. Ability to demonstrate, understand, apply, and adhere to theUMB Core Values of Respect and Integrity, Well-being andSustainability, Equity and Justice, and Innovation andDiscovery. HIRING RANGE: $72,000 - $80,000 per year / Commensurate witheducation and experience UMB is committed to cultivating a diverse and inclusive workforceand is proud to be an equal employment opportunity employer. Allqualified applicants will receive consideration for employmentwithout regard to race, color, religion, age, ancestry or nationalorigin, sex, pregnancy or related conditions, sexual orientation,gender identity or expression, genetic information, physical ormental disability, marital status, protected veteran's status, orany other legally protected classification. If you anticipate needing a reasonable accommodation for adisability under the Americans With Disabilities Act (ADA), duringany part of the employment process, please submit a UMB Job Applicant Accommodation Request. You may also contact View email address on click.appcast.io. Please note that only inquiries concerning an ADA request forreasonable accommodation will be responded to from this emailaddress. The University of Maryland, Baltimore prohibits sex discriminationin any education program or activity that it operates. Individualsmay report concerns or questions to the Title IX Coordinator. Readthe UMB Notice of Non-Discrimination for more information. #J-18808-Ljbffr