Brand Manager

Job TitleBrand ManagerAgencyTexas A&M UniversityDepartmentMarketing & CommunicationsProposed Minimum SalaryCommensurateJob LocationCollege Station, TexasJob TypeStaffJob DescriptionWho We AreThe Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at What We WantThe Brand Manager contributes to the development and execution of Texas A&M University’s brand strategy, platform, and marketing campaigns. This role plays a critical part in enhancing the University's reputation, increasing national and international visibility, and fostering engagement with target audiences. The Brand Manager will work closely with various departments, colleagues, and partners to ensure a cohesive and compelling brand presence across all channels. Responsible for the design and execution of integrated programs of work aimed at enhancing the university’s strength and stature with resonance across target audiences.What You Need to KnowSalary: Commensurate based on selected candidate’s experience.Application Materials: A cover letter, resume, and portfolio or link to portfolio are strongly recommended and will help in our review. Materials may be uploaded under the CV/Resume section.ResponsibilitiesBrand Strategy Development & ManagementContribute to and help guide the creation, implementation, and management of Texas A&M University's brand strategy, positioning, and platformParticipate in market research and analyze trends to identify opportunities and challenges in optimally positioning Texas A&M University with target audiences to achieve objectivesCollaborate with senior leadership, colleagues, and agency partners to align the brand strategy with the University's mission, vision, values, and goalsStay on top of industry, brand marketing and pop culture trends and cultural moments to identify proactive opportunitiesMarketing Campaign ManagementHelp develop and oversee execution of comprehensive marketing campaigns to promote the University's brand and key messages with target audiences to achieve strategic objectivesCoordinate with internal teams and external agency partners to produce high-quality marketing materials to help create, reinforce, and/or change target audience attitudes, beliefs, and behaviorsUtilize various channels, including digital, social media, print, OOH, and events, to maximize campaign reach and impactBrand GovernanceHelp establish and maintain brand guidelines to ensure consistent and accurate use of the University's brand assetsHelp build, assemble, and provide training, support, and core assets to colleagues, internal stakeholders, and external partners to uphold brand standards, leverage best practices, and promote Texas A&M University in character and in harmonyMonitor and assess brand performance and make data-driven recommendations for improvementBuild and maintain strong relationships with key stakeholders, including faculty, staff, students, former students, and community partnersAct as a primary point of contact for brand-and asset-related inquiries and initiativesFoster a culture of brand advocacy within the University communityCreative DevelopmentHelp lead the creative direction for brand-related projects, including visual identity, messaging, and storytellingLead and contribute to the production of multimedia content packages to drive excellent storytellingEnsure all creative outputs are aligned with the brand strategy and resonate with target audiencesPerformance ManagementSet measurable objectives for brand initiatives and track progress against these goalsAnalyze campaign performance data and generate reports to inform decision-makingContinuously optimize strategies based on insights and feedbackQualifications Required Education and ExperienceBachelor’s Degree in Marketing, Communications, Business or related field or equivalent combination of education and experienceFive years of experience in brand marketing or brand managementPreferred QualificationsMinimum of 5 years experience in brand management, marketing or related roleCreative thinker with a keen eye for detail and designPassion for and deep understanding of Texas A&M’s mission, values, and cultureKnowledge, Skills, and AbilitiesProven track record of developing and executing successful brand strategies and marketing campaignsStrong understanding of digital marketing, social media, and content creationSelf-driven with strong written and verbal communication and presentation skillsDetail-oriented and able to manage shifting prioritiesAbility to thrive in a fast-paced, dynamic environment and proactively recognize topical opportunitiesAbility to multi-task and work cooperatively with othersOther RequirementsThis position is security sensitiveThis position requires compliance with state and federal laws/codes and Texas A&M University System/TAMU policies, regulations, rules and proceduresAll tasks and job responsibilities must be performed safely without injury to self or others in compliance with System and University safety requirementsWhy Texas A&M University?We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as:    Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums    12-15 days of annual paid holidays     Up to eight hours of paid sick leave and at least eight hours of paid vacation  each month    Automatic enrollment in the Teacher Retirement System of TexasFree exercise programs and release time for health and wellness programs    All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more     Educational release time and tuition assistance for completing a degree while a Texas A&M employee    For additional benefit information Click hereOur CommitmentTexas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our corevalues which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service. Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application.    All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.Equal Opportunity/Veterans/Disability Employer.SummaryLocation: College Station, TXType: Full time