Marketing/Business Development Clerk
Rogers Dabbs Chevrolet
Entry Level Business Professional Position
We are looking for a business professional to start an entry level position with the potential for career growth. The position will require extensive office skills to include experience in Microsoft WORD and EXCELL as well as operating internal company computer software systems. A background in handling phone calls in a professional manner including overcoming objectives and controlling the call as well as having experience in marketing and advertising is highly recommended. This position will require maintaining a high level of business appearance and an outgoing "go getting" personality. Self drive and personal initiative will be needed to align the daily tasks and complete them satisfactorily. Knowledge and breakdown of analytical data will be required in order to monitor search engine optimization data and company blogs, posts, and online marketing.
• Downloads and follows up on all dealership manifest and opportunities lists.
• Answers all inbound profit center calls –service, parts and body shop.
• Makes outbound prospecting calls inviting prospects to the dealership.
• Make CSI follow-up calls.
• Contacts all no-shows to reschedule missed appointments.
• Advises customers on special-order parts status, appointment reminders, and recall campaigns.
• Works on service drive contacting customers for test drive opportunities.
• Ensures relevant content on all social media.
• Monitor customer comments and feedback and ensure reputation management policies are in place.
• Attends all sales and service meetings to gather information on daily, weekly and monthly customer goals.
• Stays informed on all department specials and incentives and ensures that expired offers are promptly removed from sites.
• Works with all departments and outside media to ensure proper placement on sites.
• Is proactive in looking for opportunities to promote dealership awareness and community involvement on social media sites.
Advises customers about necessary service for routine maintenance.
• Helps identify a mechanical problem by questioning the customer.
• Confers with customers about inspection results, recommend corrective procedures and prepare work order for needed repairs.
• Explains the work performed and the repair order charges to the customer.
• Handles customer complaints.
• Schedules service appointments.
• Obtains customer and vehicle data prior to arrival when possible.
• Greets customers in a timely, friendly manner and obtains vehicle information.
• Refers to service history, inspects vehicle, and recommends additional needed service.
• Advises customers on the care of their cars and the value of maintaining their vehicles in accordance with manufacturers' specifications.
• Establishes “promised time.” Checks with dispatcher, if necessary.
• Establishes customer's method of payment. Obtains credit approval, if necessary.
• Notifies dispatcher/Service Advisors of incoming work.
• Checks on progress of repair throughout the day. Contacts customers regarding any changes of time requirements in detail.
• Implements and maintains a service marketing program.
• Reviews repair orders to ensure that work is completed and additional work and authorization is noted. Closes repair order as appropriate.
• Keeps service department forms, menus and pricing guides up-to-date.
• Maintains high customer satisfaction standards.
• Handles telephone inquiries regarding appointments and work in process.
• Quiz customer for additional repairs or body work, informs customer if work is needed and provides an appointment additional work.
• Maintains a professional appearance.
• Keeps work area clean.
• Other tasks as assigned.
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