MarTech Platform Lead: Data, CDP & AdTech Strategy

MarTech Platforms Lead Apply (opens in new window) Job Req Id: 26965659 Location(s): Irving, Texas, United States Job Type: Hybrid Posted: May. 22, 2026 Discover your future at Citi Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact. Job Overview Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level. What sets Citi apart is the depth and breadth of its view. Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross-wallet visibility, combined with Citi's direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high-intent audiences and measure real outcomes. We're building Citi Ads, Citi's Commerce Media business, and are seeking dedicated and highly skilled MarTech Product lead to help drive and implement best in class marketing data platforms and tools t hat support our Commerce Media business with data, content, orchestration and Ad delivery capabilities . The individual in this role will inform, plan, and deliver on integrating Customer Data Platform (CDP), Live Ramp, Adobe Experience Manager (AEM), Google Ad Manager (GAM) and marketing data lake (MDL) . The product lead will partner closely with Commerce media agile team across AdTech, Audience composition, Ad delivery and content management teams to scale onsite and offsite advertising . The job requires a deep understanding of data , orchestration and digital landscape andMarTech architec ture . The product lead will work closely with stakeholders across marketing, analytics, risk, technology , product, and design teams to deliver solutions for the Commerce Media business . Responsibilities: Platform Ownership: Oversee Google Ad Manager, ensuring it meets business requirements, user needs, and performance expectations. Integrate data and content platform with Commerce Ad platforms (GAM, LiveRamp) to enable onsite and offsite marketing Strategic Vision: Develop and communicate a strategic roadmap for Commerce Media capabilities in alignment with organizational goals and evolving marketing strategies. Tech Development: Steer the design, development, testing, deployment, and maintenance of the platforms, including data ingestion, data processing and enablement of audience using Customer Data Platform (CDP) People Management: Oversee a direct and indirect team responsible for defining and driving the MarTech strategy and transformation in support of growth initiatives. Stakeholder Collaboration: Partner with stakeholders from marketing, IT, and product teams to understand and fulfill digital content and experience needs. Project Management: Collaborate with project teams to prioritize, plan, and execute key platform initiatives, ensuring alignment with platform capabilities and compliance standards. Optimization & Upgrades: Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience. Vendor Management: Lead RFPs, evaluate/liaise with third-party vendors and support teams to ensure the efficient operation of the platform. Performance Monitoring: Implement and manage tools to monitor/optimize for platform performance. User Support & Training: Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content. Governance & Compliance : Enforce governance policies around usage and permissions to ensure security, data privacy, and compliance with relevant regulations. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications Experience: 10+ years of experience in implementing and managing MarTech capabilities across data, offer, content and orchestration domains. Technical Proficiency: Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns. Product Management Skills: Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes. Project Management Skills: Proficiency in Agile/Scrum methodologies; Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy. Platform Management Skills: Track, measure, monitor and manage the performance, availability and usage of martech platforms. Innovation: Identify and evaluate new technologies, tools, and trends in the data domain and recommend solutions that enhance the data platform capabilities and value Analytical Skills: Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics. Soft Skills: Excellent communication, collaboration, and organizational skills; ability to explain complex concepts to non-technical stakeholders. Education: Bachelor’s/University degree, Master’s degree preferred ------------------------------------------------------ Job Family Group: Marketing ------------------------------------------------------ Job Family: Marketing Program Management ------------------------------------------------------ Time Type: Full time ------------------------------------------------------ Primary Location: Irving Texas United States ------------------------------------------------------ Primary Location Full Time Salary Range: $144,480.00 - $216,720.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. ------------------------------------------------------ Most Relevant Skills Please see the requirements listed above. ------------------------------------------------------ Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: May 28, 2026 ------------------------------------------------------ Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (opens in new window) . View Citi’s EEO Policy Statement (opens in new window) and the Know Your Rights (opens in new window) poster. Apply (opens in new window) #J-18808-Ljbffr Citi