Manager, Loyalty, Rewards & Lifecycle Marketing

Title : Manager, Loyalty, Rewards & Lifecycle Marketing


Duration: Contract | Open


King Of Prussia, PA Remote


The Manager, Loyalty, Rewards & Lifecycle Marketing is responsible for developing, implementing, and optimizing loyalty and lifecycle strategies for client concept centers. This role plays a critical part in shaping how client builds meaningful, long-term donor relationships-supporting engagement, retention, and lifetime value across digital and in-center experiences.


This role leads strategic planning and ongoing optimization while partnering closely with CRM activation teams, Pricing & Strategy, Digital Product, Analytics, and Operations. The role contributes to loyalty and lifecycle direction while ensuring strategies are translated into clear, actionable programs and partner-ready execution.


Key Responsibilities


Loyalty & Lifecycle Strategy
• Support the development and ongoing evolution of loyalty and rewards strategies for Greenhouse concept centers.
• Help design loyalty program components including tiers, benefits, incentives, and experiential rewards.
• Define donor lifecycle strategies across acquisition, onboarding, engagement, progression, reactivation, and retention.


Cross Functional Partnership
• Partner closely with Pricing & Strategy to align incentives and rewards with economic and commercial objectives.
• Collaborate with Brand, CRM, and Digital Communications teams to translate strategy into donor-facing messaging and experiences.
• Work with Digital Product and Donor App teams to embed loyalty and lifecycle concepts into platform experiences.
• Coordinate with Analytics, Technology, and Operations partners to support scalable and compliant execution.


Execution Enablement & Optimization
• Provide direction and priorities to CRM and activation teams executing daily donor communications.
• Support test-and-learn initiatives to refine lifecycle journeys, offers, and engagement tactics.
• Monitor performance and recommend optimizations based on donor behavior and program results.


Measurement & Reporting
• Track and evaluate loyalty and lifecycle KPIs including engagement, frequency, retention, and donor satisfaction.
• Synthesize insights and performance learnings into clear summaries for senior leaders and cross-functional partners.


Stakeholder Collaboration
• Pricing & Strategy - alignment of incentives and reward economics
• Brand, CRM & Digital Communications - donor-facing execution
• Digital Product & Technology - platform integration
• Analytics & Operations - measurement, scale, and process enablement
• External Partners - rewards, vendors, and marketing services


Experience & Capabilities


Required
• 6-8+ years of experience in loyalty marketing, lifecycle marketing, CRM strategy, or customer engagement roles.
• Experience supporting or managing loyalty and rewards programs with measurable performance outcomes.
• Strong cross-functional collaboration skills, particularly with pricing, analytics, and digital teams.
• Data-informed decision maker with experience translating insights into strategic actions.
• Clear, concise communicator comfortable presenting recommendations to senior stakeholders.


Preferred
• Experience in regulated, high-consideration, or trust-based consumer environments.
• Exposure to test and learn methodologies, segmentation strategies, or value-based incentive models.
• Experience supporting digital and physical customer journeys.