Senior Director of Sales

Sr. Director Of Sales

We are seeking a Sr. Director of Sales to lead Titus sales strategy development, oversee brand management, drive sustainable profitable growth, and manage both the customer service and application engineering teams. This role requires a leader who can drive revenue growth, ensure brand consistency, enhance customer satisfaction, and provide technical guidance through the application engineering team. The ideal candidate will have a strong background in sales leadership, cross-functional team management, and strategic brand positioning in growth-oriented organizations. Experience in air distribution and HVAC industry preferred.

Key Responsibilities

• Develop and execute a national sales strategy for the brand, aligned with corporate objectives, long-term growth plans and business unit priorities.
• Translate enterprise goals into clear brand and regional targets, action plans and performance expectations driving market share growth in commercial HVAC air distribution products.
• Lead, manage and coach a team of high-performing regional sales managers and manufacturer's reps across the US and Canada.
• Build and maintain strong relationships with HVAC contractors, mechanical engineers, distributors, and specifying professionals.
• Identify market trends, growth opportunities and competitive threats; adjust strategies accordingly to maximize brand positioning.
• Leverage data analytics and market intelligence to drive disciplined decision-making and continuous improvements.
• Own sales forecasting, pipeline management, revenue predictability and CRM adoption.
• Work closely with Operations and Supply Chain to ensure customer commitments, product availability and service levels are met.
• Engage and share best practices with other ADTI brand leaders/peers in line with company's expectations to drive synergies and alignment to key corporate objectives.
• Ensure brand consistency across all sales and marketing initiatives.
• Collaborate with marketing teams to align sales efforts with brand positioning and messaging.
• Oversee brand performance metrics and adjust strategies to enhance market presence.
• Manage the Titus customer service team, ensuring high levels of client satisfaction and retention.
• Implement customer service best practices to enhance the overall customer experience.
• Develop training programs to improve customer service representatives' effectiveness.
• Address escalated customer concerns and provide strategic solutions.
• Lead the application engineering team to provide technical support and solutions to channel partners and clients.
• Ensure seamless collaboration between sales and engineering teams to meet customer needs.
• Oversee product demonstrations, technical training, and application development initiatives.
• Stay updated on industry advancements to enhance technical support capabilities.
• Partner cross-functionally with Marketing, Product Management, Operations, HR and Finance to align sales and growth efforts with company objectives.

Qualifications

• Bachelor's degree in Business, Marketing, Mechanical Engineering, or a related field; MBA a plus.
• 12 years of progressive sales leadership experience, brand management, in HVAC/building systems, commercial/industrial building materials, or related manufacturing environments.
• Understanding of construction life cycles and engineering & specification processes through manufacturing representatives, HVAC contractors and mechanical engineering/consulting firms.
• Strong network of industry contacts in mechanical contracting, engineering, and distribution channels.
• Proven track record leading national or multi-regional sales organizations, including direct teams, rep agencies, and distributor-based models.
• Ability to analyze market trends and adjust strategies accordingly.
• Strong financial acumen with experience in forecasting, budgeting, pricing and margin management.
• Demonstrated ability to scale revenue, improve channel performance, and build high-performing sales teams.
• Excellent communication, negotiation, and leadership skills, strong executive presence.
• Technical proficiency in application engineering and product solutions.
• Customer service expertise with a focus on client satisfaction.
• Willingness to travel up to 50%.

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