Director of Brand

Leading Xe's global brand strategy, the full-time Director of Brand will manage brand positioning, integrated campaigns, and team development while ensuring consistent brand representation across multiple markets. Key responsibilities Own and evolve Xe's global brand strategy, including positioning, architecture, and visual identity Plan and execute integrated brand awareness campaigns across various channels, ensuring alignment with local markets Lead and develop a team, fostering collaboration between brand and performance marketing initiatives Required qualifications 8+ years of brand marketing experience with 3+ years in leadership roles, preferably in fintech or consumer tech Demonstrated success in repositioning established brands and leading integrated campaigns across diverse channels Experience managing brand consistency across multiple regions and influencing cross-functional teams Strong leadership skills with a track record of developing talent and delivering high-quality creative work Familiarity with PR strategies and building organic social media presence, including influencer programs