SEO/GEO Specialist

SEO/GEO Specialist Location: Overland Park, Kansas, United States. Travel required: up to 10% of time. Hybrid work environment. No relocation assistance offered. Posting start date: 6/4/26. Company Overview Hill’s Pet Nutrition, a division of Colgate-Palmolive, has been a leading provider of high-quality pet nutrition since 1976. Our product lines include Prescription Diet® and Science Diet®, trusted by veterinarians worldwide. We operate in approximately 80 countries, offering more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods. We believe all animals should be loved and cared for during their lifetimes. Our pet foods can make a difference in your pet's life. Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. With 220+ veterinarians, PhD nutritionists, and food scientists, we develop science‑led nutrition to keep pets healthy. Role Overview This is a role for an SEO/GEO Specialist who will be accountable for SEO strategy and operations, reporting to the Senior Manager, Social & Content. The specialist will lead analysis of consumer and professional‑facing websites, stay abreast of GEO trends, and partner with GIT and Global Product Owners for technical optimizations. Collaboration with marketing teams, cross‑functional partners, and agency resources will support growth plans. Responsibilities Develop and manage a holistic SEO/GEO strategy for Hill’s US laddering up to business goals and KPIs, working collaboratively with paid media, brand, and website teams. Develop a deep understanding of business, brand, and category to develop a strategic POV on how to win on search for brand. Work with a cross‑functional team to educate and influence the same. Implement and optimize unified SEO/GEO strategies and campaigns that align with our content strategy to drive long‑term search and generative engine visibility. Perform extensive research (on‑page & off‑page) against business priorities to fuel roadmap development for site optimisations, working closely with internal & external teams to action optimisations. Analyze current technical SEO performance of owned domains, including page speed, site information architecture, page structure, and internal linking structure; identify and make recommendations to further optimise each area. Assess meta‑data and schema gaps & opportunities and leverage tools to optimise and implement. Stay abreast of SEO & GEO trends and keep business updated with core updates, ensuring that considerations are reflected and pivoted where necessary within strategies. Required Qualifications Bachelor’s Degree in Marketing or a related field. 3+ years of proven experience in digital marketing with hands‑on optimization and content creation experience. Preferred Qualifications Understanding of agile methodology and process. Knowledge of social platform best practices. Subject‑matter expertise in SEO, paid media, and CRM touchpoints. Experienced public speaker and/or PR‑related skills and training. Digital literacy pertaining to the nutrition, commercial, and/or veterinary space. Compensation and Benefits Salary range: $96,800.00 – $137,000.00 USD, based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles. Benefits include: medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits: at least 15 vacation/PTO days (hourly employees: at least 120 hours) and 13 paid holidays. Paid sick leave is adjusted based on role and location in accordance with local laws. Our Commitment to Inclusion We are dedicated to ensuring each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. We foster an inclusive environment where everyone feels a true sense of belonging. Equal Opportunity Employer Colgate is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable Accommodation Reasonable accommodation during the application process is available for persons with disabilities. Please complete the request form if you require accommodation. #J-18808-Ljbffr