Regional Client Manager

Region Client Manager

Broad Function and Scope of the Position: The Region Client Manager (RCM) is responsible for driving regional execution of client strategies across the West. This role serves as the primary point of contact for assigned clients, ensuring alignment between client objectives, regional leadership, and local market execution. The RCM translates strategy into action and ensures consistent execution across markets to achieve revenue, distribution, and growth targets.

Responsibilities of the Position:

1. Provide a single point of contact across each assigned Client's respective region and build an excellent rapport and mutually valued business relationship with key personnel at the corresponding clients.
2. Work in conjunction with region market leaders to execute client-specific sales plans including segment focus, innovation plans, and other initiatives to achieve sales budgets/goals.
3. Communicate sales strategies and objectives to the respective sales teams.
4. Collaborate with the sales enablement team to ensure delivery of accurate CRM, sales data, trimester plans, and local prescriptive market goals across the region.
5. Develop deep working knowledge of the NXT platform and NXT campaigns, actively promoting adoption across markets while leveraging its insights to analyze performance, identify opportunities, and improve execution against client priorities.
6. Works closely with the assigned clients on Trimester Playbook participation and specific initiatives; ensures clients meet necessary guidelines and timelines for Playbook considerations; works closely with the region sales teams on executing the Playbook initiatives and provides feedback on voids in each market.
7. Provide connectivity between client's regional managers, internal market leads and segment/culinary leads through regular check-ins.
8. Analyze and review monthly client sales reports with region management and determine the necessary course of corrective action as needed.
9. Participate or provide input for various distributor and food related trade shows as well as internal sales meetings.
10. In conjunction with the sales enablement department, follow and monitor sales data, trends, and results; communicate accordingly and as necessary across the region.
11. Execute foresight to alter and change sales plans based on evolving business environments and industry headwinds.
12. Assist local market leaders in offering data, insights, trends, and industry updates to the sales team.
13. Work closely with the assigned clients at the region/local level to develop sound sales and marketing strategies for their respective markets.
14. Train and provide product knowledge to the region sales teams.
15. Provide competitive insights to assigned clients for pricing and product considerations.
16. Provide local market intelligence to include competitive pricing, availability, customer contracts, promotions, service challenges, and new product launches.
17. Provide local market, region, client-based business reviews as needed.

Knowledge, Skills, and Abilities:

• College or University preferred
• Strong communication skills.
• Experience working with Foodservice Distributors
• Ability to execute and follow through a sales plan.
• A positive, professional, and proactive attitude.
• Adept at building trust and credibility
• Business planning and organizational skills
• Works well with teams and has strong motivational skills
• Strong problem solving and client planning skills using the trimester planning process, NXT and CRM systems
• Relevant analytical skills and effective with Power BI, Excel spreadsheets, CoPilot and other such tools.
• Must have a valid driver's license and a car

Physical Requirements, Working Conditions and Travel:

• Candidate must be able to perform the essential functions of the job.
• Work may be performed in an office, warehouse, trade show or restaurant environment.
• Stand for extended periods of time, walk, bend, stoop, or climb.
• May have possible exposure to dust and may require the ability to lift and/or push up to 50 pounds.
• Flexible work hours to accommodate demands of position (some weekends included).
• Will require travel up to 25% of the time (usually within territory) and overnights likely required.

Salary Range: $80,000-$90,000 and salary will be negotiable depending on experience

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.