Strategic Events Manager

About Workato Workato is the leading Control and Execution Platform for Enterprise AI - the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 - including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors - Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com. Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. Also, Feel Free To Check Out Why Business Insider named us an "enterprise startup to bet your career on" Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers Responsibilities In This Role, You Will Also Be Responsible To Strategy & Planning Collaborate with stakeholders and leadership to align on event goals, messaging, target audience & KPIs Create a comprehensive marketing communications plan and calendar for all event marketing activities (email, digital, social, PR, etc), taking into account different segments, personas, maturity stages, and regions. Facilitate meeting cadences with marketing teams to ensure alignment on goals, strategies and roles & responsibilities Work with Sales leadership to determine registration goals for each team, reporting methods, SPIFFs, and attendance qualifications Marketing & Communications Collaborate with the product marketing and events teams to craft compelling content for event websites, promotional emails and employee assets highlighting key speakers, sessions, experiences and persona-based attendee journeys Ensure brand consistency and messaging across all marketing communications before, during, and after events Develop creative briefs and coordinate with internal design, web and video teams to produce any creative or multimedia assets Equip sales and customer success teams with valuable resources like agenda templates, "convince your boss" letters, and email templates, making them accessible on our internal content platform Participate in regular sales and customer success meetings to provide account teams with updates and tactics to aid in audience acquisition strategies Audience Engagement & Promotion Use segmentation and data-driven tactics to optimize audience targeting for audience acquisition. Monitor campaign performance and adapt strategies accordingly. Develop pre-event, onsite, and post-event engagement strategies to maximize participation and ROI Develop and send targeted nurture emails to registered attendees, to ensure their attendance at the event Measurement & Reporting Create and maintain registration tracking documents to monitor Week over Week and YoY registration data, including leaderboards to drive sales engagement Work with Marketing Operations on the Cvent integration and post event list upload processes Collaborate with the Customer Success team to develop a post-event survey strategy Provide post-event reports and recommendations for future improvements based on data Requirements Qualifications / Experience / Technical Skills 3-5 years of experience in event marketing or SaaS communications, preferably in a B2B marketing environment Proven experience in managing multi-channel marketing campaigns Strong understanding of digital marketing and marketing automation platforms (Marketo) and experience with various MarTech solutions (Outreach, SFDC) Understanding of event KPIs and metrics, ability to report on campaign successes Experience with the Cvent event platform is a plus Soft Skills / Personal Characteristics Strong project management skills with the ability to manage multiple projects (with different stakeholders) under tight deadlines Excellent organizational and multitasking abilities, with a keen attention to detail Ability to lead and/or present in cross-functional meetings Strong interpersonal and communication skills, with the ability to collaborate cross-functionally and build relationships with stakeholders NOTE: This role is remote from locations USA - Denver, USA - New York, USA - San Francisco, USA - Palo Alto Base Salary Range: $90K $130K [CA - USD) annual gross base salary. This range reflects the good-faith estimate of the base salary we reasonably expect to pay for this position at the time of posting and upon hire. Final compensation will be determined based on skills, experience, internal equity, and location (where applicable). In addition to base salary, this role may be eligible for variable compensation, equity, and company-sponsored benefits, subject to local eligibility rules.

(REQ ID: 2975)

#J-18808-Ljbffr Workato