Marketing Manager - Educational Toys & Games

Job Description

Job Description

Thames & Kosmos is looking for a Marketing Manager to execute marketing initiatives across digital, social, PR, email, and events — driving awareness and demand for our products with retailers, consumers, educators, and press. This is a hands-on role for someone who takes initiative, moves fast, and wants to contribute meaningfully to a mission-driven brand. This position reports to the Senior Marketing Manager and works cross-functionally with the sales, creative, and product development teams.

Core Responsibilities:

Marketing Execution:

• Execute marketing strategy into campaigns across digital, social, print, and in-store channels for key product initiatives and brand launches
• Maintains the master marketing calendar, tracking deadlines, seasonal programs, and campaign milestones
• Develop and execute promotional materials, merchandise, giveaways, contests, and consumer engagement programs
• Write and edit copy for product descriptions, sales sheets, email campaigns, social posts, and other public-facing materials
• Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints

Email Marketing:

• Plan and execute email campaigns for product launches, promotions, and communications across B2B and B2C audiences
• Maintain and grow email subscriber lists across key audience segments
• Track campaign performance and optimize based on results

Social Media & Content:

• Plan, schedule, and execute content across social platforms, including asset development, copywriting, and approvals

• Identify emerging content opportunities, platform trends, and community engagement moments

• Track performance metrics and report on reach, engagement, and growth on a regular cadence

Public Relations:

• Manage relationships with press, influencers, bloggers, reviewers, and tastemakers in coordination with the Senior Marketing Manager.
• Own sample tracking, review statuses, and outreach follow-up
• Coordinate the submission process for press releases and industry award programs

• Serve as an on-camera brand representative across press interviews, social content, and virtual presentations with key stakeholders

Additional Responsibilities:

• Support planning and coordination of trade shows, consumer events, retailer activations, and demo programs
• Assist with the development of in-store merchandising materials, including shelf talkers, POP displays, and signage
• Help identify and recruit brand ambassadors and demo volunteers as needed

• Monitor and respond to customer comments, feedback, and questions across online platforms in a timely, brand-consistent manner

• Share new releases, press coverage, awards, and marketing updates with internal teams on a regular basis

Key Skills & Qualifications:

• 3–5 years of experience in consumer product marketing
• Strong understanding of the retail landscape, including Amazon, mass market, specialty retail, and e-commerce platforms
• Experience with B2B and B2C marketing across digital and traditional channels
• Self-starter with demonstrated ability to manage projects from concept to execution independently
• Experience running paid ad campaigns across Meta, Google, or similar digital platforms
• Strong collaborator across sales, product, and creative teams
• Excellent written and verbal communicator; comfortable presenting on camera
• Highly organized with strong project management instincts and attention to detail
• Creative thinker with a consistent eye for brand voice and visual standards
• Curious about marketing trends, tools, and consumer behavior
• Proficient in presentation tools like PowerPoint, Canva or similar software
• Experience with Klaviyo and Adobe Creative Suite is a plus

Compensation & Benefits:

• Full-time position; salary commensurate with experience
• Full company-paid medical, dental, and vision insurance
• Generous vacation and sick day policy
• Health and wellness stipend
• 401(k) after one year of employment
• Plus additional benefits

How to Apply:

Please submit the following to be considered:

• Resume

• Cover letter

• References

About Thames & Kosmos

Thames & Kosmos (T&K) is a publisher of products that inspire kids and families to think deeper, play longer, and figure stuff out. T&K makes science toys and kits that teach through fun, hands-on experimentation; games that challenge the mind and bring people together; activity toys that encourage imagination and open-ended play; and curricula that support educators to make learning enjoyable and effective. The T&K brand is highly regarded by parents, teachers, and members of the toy, game, and educational industries, and its products have been the recipients of hundreds of accolades — including TIME's Best Inventions list, the Oppenheim Toy Portfolio Awards, and the Toy Association's Toy of the Year Awards. T&K is headquartered in Providence, RI, and is the North American subsidiary of Franckh-Kosmos Verlags-GmbH & Co. KG.