Content Producer

Job Description

We’re one of the fastest-growing DTC Health & Wellness brands, and we’re looking for an exceptional Content Producer who knows how to turn ideas, insights, and product benefits into copy that converts.

This is a performance-driven creative role for someone who understands that great copy needs to do more than sound good—it needs to stop the scroll, create desire, and drive action.

What You’ll Own:

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• Write high-converting scripts for high-production shoots, VSL's, paid social ads, hooks, headlines, and campaign copy
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• Develop fresh angles, concepts, and messaging for Meta, TikTok, and performance funnels
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• Turn product benefits and consumer insights into clear, compelling, emotionally resonant stories
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• Partner with creative, design, and performance marketing teams to bring campaigns from concept through launch
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• Analyze performance and rapidly iterate on hooks, angles, offers, and messaging
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• Research competitors, customer pain points, market trends, and winning creative to uncover new opportunities
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• Build multiple creative variations to support continuous testing and scaling
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You’ll Be a Great Fit If You:

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• Have strong direct-response or performance marketing copywriting experience
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• Understand hooks, awareness levels, customer psychology, offers, and conversion
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• Can move between short-form ad copy and long-form landing page storytelling
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• Write quickly without sacrificing quality
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• Love testing ideas and using performance data to make your next concept better
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• Have a portfolio of copy that demonstrates your ability to sell, not just write
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• Bonus: Experience in DTC, supplements, health & wellness, beauty, or other high-volume performance marketing environments.
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Why Inno Supps:

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• High spend, high velocity environment (you’ll actually see your work scale)
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• Real ownership over revenue-driving initiatives
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• A team built around testing, speed, and performance
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If you’ve written copy that actually sells—and you want to operate at a higher level...

CHECK US OUT AND LET'S DOMINATE THE WORLD TOGETHER

Inno Supps - High Quality Sports Supplements

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