Field Sales Rep (Citrix)

Position: Field Sales Rep (Citrix)

Job Description:

Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow Electronics guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2025 sales of $30.9 billion, Arrow develops technology solutions that improve business and daily life. The company maintains 228 locations worldwide with over 85 countries served.

A Fortune 154 company with 21,500 employees worldwide, Arrow brings technology solutions to a breadth of markets, including telecommunications, information systems, transportation, medical, industrial, and consumer electronics. Arrow provides specialized services and expertise across the entire product lifecycle. Arrow does this by connecting customers to the right technology at the right place, time, and price. Arrow provides extraordinary value to customers and suppliers - the best technology companies in the world - and connects them through the company's industry-leading services.

What You Will Be Doing:

• Define critical markets and new customers in the assigned sales territory, plan strategy, and develop all key relationships to ensure a strong foundation for solution selling. Maintain and promote relationships with partner contacts who may be determining client opportunities and dealing with existing business challenges. Requires experience interacting with vendors and partners—extensive understanding of pricing programs and models within the IT industry.
• Have an in-depth, comprehensive understanding of Citrix’s market share at the account and the top competitor’s market share in the account, and can identify the type of business each competitor is supporting and why.
• Execute account strategies to meet or exceed annual and quarterly targets and major business objectives.
• Establish a funnel of opportunities with the partners servicing the customers and looking to expand their Citrix footprint. Articulate the status of opportunities at all times while also being able to identify the size and scope of opportunities.
• To continuously assess, clarify, and validate partner and customer needs proactively, one must thoroughly understand the partners' needs and the client's decision-making hierarchy.
• Demonstrated ability to create and execute your territory/business plan across your assigned territory. Have an in-depth knowledge of objectives, targets, gaps, and the ability to execute and achieve sales quota and assigned strategic region/account objectives.
• Lead a strategic account planning process that develops and manages mutual performance objectives, financial targets, and critical milestones.
• Utilize relationships within an assigned territory to grow sales and profits within the assigned account(s).
• Cultivate robust relationships with partners and the Arrow ecosystem to support the Citrix product line and drive new sales through Partner RTM.
• Build strong relationships with key personnel in sourcing, marketing, product development, manufacturing, purchasing, and engineering at the client(s) to identify further opportunities for servicing the client(s) and referenced suppliers.
• Plan, manage, and oversee all RFPs, including the delivery of proposals to partners and clients.
• Ensure that all RFP activities and strategies are clearly established, communicated, addressed, and agreed upon in accordance with Arrow’s guidelines, policies, and procedures. Actively participate in the review and negotiation of major contracts.
• Have an in-depth, comprehensive understanding of Citrix’s market share at the accounts, the top competitor’s
• Direct cross-functional Arrow personnel, including sales support, operations, and management resources, to meet account objectives and client’s expectations.
• Clearly articulate (and escalate real-time, as needed) client(s) needs and objectives, along with industry trends to Arrow leadership

• This position is a 60/40 split-the amount posted is an OTE number that include commission

What We Are Looking For:
• Is recognized as an expert in own area within the organization
• Requires specialized depth and/or breadth of expertise
• Interprets internal or external business issues and recommends solutions/best practices
• Solves complex problems; takes a broad perspective to identify solutions
• Works independently, with guidance in only the most complex situations
• Progression to this level is typically restricted on the basis of business requirement
• Identifies applications of functional knowledge and existing methodologies to complex problems
• Serves as an expert within own function
• Nurture and Close new Business opportunities in identified territories
• Identifying opportunities for upselling and cross-selling with existing accounts to maximize revenue.
• Work on customer renewals and contract extensions and maintain strong relationships between stakeholders and clients’ organizations.
• Find and recruit new customers and partners to grow business
• Identify sales scenarios and opportunities to develop business to meet and exceed targets.
• Gain a high-level profile and trust within the partner base
• You have experience in a similar position within software solutions sales or IT channel sales
• Currently selling SaaS software solutions
• Familiarity with Cloud Software Group, Citrix and/or their competitors
• Good communication and negotiation skills (hunting and farming) + capacity to upsell & cross-sell.
• Ability to build and develop strategic business relationships with clients and partners.
• Self-motivated with a hardworking and constant proactive approach.
• Typically requires a minimum of 3-5 years of related experience with a 4 year degree; or 3 years and an advanced degree; or equivalent related experience.

 

Work Arrangement: If located in Denver, this position will follow a hybrid schedule of 3 days in our office (Tuesdays, Wednesdays, and Thursdays) and 2 days per week from home. If located elsewhere, you will be fully remote and must be able to travel to an Arrow office location as requested by Arrow leadership.

What’s In It For You:

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

• Medical, Dental, Vision Insurance

• 401k, With Matching Contributions

• Short-Term/Long-Term Disability Insurance

• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options

• Paid Time Off (including sick, holiday, vacation, etc.)

• Tuition Reimbursement

• Growth Opportunities

• And more!

#LI-KO1

Annual Hiring Range/Hourly Rate:

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.  

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EEO Statement:

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

All Arrow job postings are for existing job vacancies . We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.