Demand Generation Marketing Manager

Demand Generation Marketing Manager

Are you ready to be part of something groundbreaking? At RDI Technologies, we are transforming the way industries see and solve problems with our Motion Amplification® technology. By turning ordinary video into a powerful diagnostic tool, we help companies across manufacturing, aerospace, automotive, R&D, and more detect unseen motion, prevent costly failures, and design better products. RDI Technologies is hiring a Demand Generation Marketing Manager to own day-to-day execution across our demand generation function. You'll work directly with the Director of Marketing on a small, hands-on team, with meaningful ownership across lifecycle marketing, social, reporting, and event support. This role is built for a self-directed B2B marketer who is energized by owning their lanes from strategy through execution; not waiting to be assigned tasks. If you want to do real work, see your impact quickly, and grow alongside a marketing function in build mode, this is a good fit.

Essential Responsibilities and Duties

Lifecycle Marketing & Lead Management

• Build, maintain, and optimize nurture sequences in Salesforce Account Engagement (Pardot)
• Own lead scoring, segmentation, and list hygiene across the marketing database
• Partner with sales on lead routing, follow-up workflows, and conversion handoff
• Ensure clean data flow between Pardot and Salesforce CRM

Reporting & Performance

• Build and maintain marketing dashboards covering campaign performance, lead flow, and pipeline contribution
• Translate data into actionable recommendations for ongoing campaign optimization
• Track and report on KPIs across channels, segments, and product lines

Social Media

• Own RDI's organic social presence (LinkedIn-led), including content planning, posting cadence, community engagement, and performance tracking
• Collaborate with our in-house videographer to integrate video assets into social campaigns
• Identify and execute paid social opportunities as part of broader demand gen campaigns

Event Marketing Support

• Drive pre-event and post-event marketing campaigns for trade shows, webinars, and industry events
• Manage event landing pages, email sends, lead capture, and follow-up nurtures
• Track and report on event-driven lead and pipeline performance

Qualifications

• 3–5 years of B2B marketing experience, with hands-on demand generation, lifecycle, or marketing operations work
• Direct experience with Salesforce and a marketing automation platform — Pardot / Salesforce Account Engagement strongly preferred; HubSpot or comparable acceptable
• Strong analytical skills. Comfortable building reports, interpreting data, and using it to drive decisions
• Solid copywriting eye, particularly for email and social
• Working knowledge of social media management tools and best practices
• Experience supporting event marketing (trade shows, webinars, virtual events)
• Self-directed and resourceful. Able to own initiatives on a lean team without heavy oversight
• Bachelor's degree in Marketing, Business, Communications, or a related field

Nice to Have

• Experience marketing to industrial, manufacturing, or technical buyers
• Familiarity with ABM strategy and tools
• Experience with paid digital advertising (LinkedIn Ads, Google Ads)
• Basic design literacy (Canva, Figma, or similar)