Inbound & Performance Marketing Manager

About Oscilar

Oscilar is building the

AI Risk Decisioning™ platform for banks and fintechs .
Our platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure.
We work with leading fintechs and financial institutions and are backed by world‑class investors. Oscilar was founded by

Neha Narkhede , co‑creator of Apache Kafka and co‑founder of Confluent.
We are building a

category‑defining company

— and our GTM engine will be a core competitive advantage.
Why Join Us?

Mission‑driven teams:

Work alongside industry veterans from Meta, Uber, Citi, and Confluent, all united by a shared goal to make the digital world safer.
Ownership and impact:

We believe in extreme ownership. Youll be empowered to take responsibility, move fast, and make decisions that drive our mission forward.
Innovate at the cutting edge:

Your work will shape how modern finance detects fraud and manages risk.
Role Overview

We are hiring a

Founding Inbound & Performance Marketing Manager

to own paid channels, website conversion, and inbound optimization at Oscilar.
Your job is to turn paid spend and site traffic into pipeline. You will run Google, LinkedIn, content syndication, and emerging channels end‑to‑end, and you will own the website as a conversion surface — from landing page builds to analytics to attribution.
This role is for a marketer who ships campaigns and experiments weekly, not one who waits for a perfect brief. You will live in ad platforms, CMS, and analytics tools, and you will make tradeoffs between volume, cost, and pipeline quality every day.
This is a

high‑ownership role

with direct impact on how much pipeline the inbound engine creates and how efficiently we convert the traffic we already earn.
You will report to the

Head of Growth

and partner closely with our

Content, Events, BDR, and Growth Engineering teams .
What You’ll Own

Paid Channels

Own Google Ads end‑to‑end — keyword strategy, ad copy, bidding, landing pages, and negative keyword hygiene
Own LinkedIn Ads across awareness, ebook lead gen, webinar promotion, and retargeting
Run content syndication programs against target account lists, including vendor selection and performance testing
Launch and test emerging paid channels: Meta, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcasts
Set budgets, forecast pipeline, and reallocate spend based on channel ROI
Website & Inbound Optimization

Own the marketing website as a technical surface — CMS, page builds, site performance, and routine hygiene
Run conversion rate optimization across key pages, with a focus on interactive demo, ROI calculator, and use case landing pages
Ship landing page tests for paid campaigns and read results with statistical rigor
Partner with the content team on SEO and AEO‑driven page structure
Analytics & Attribution

Own UTM conventions, form tracking, and lead source hygiene across HubSpot and Salesforce
Partner with RevOps and Growth Engineering on multi‑touch attribution, campaign object design, and channel ROI reporting
Manage the deanonymization stack and turn site signals into GTM activations
Build dashboards that answer "which campaign drove last week’s pipeline" in one click, not three reports
SEO (nice to have)

Partner with or directly run technical SEO, AEO, and GEO audits
Collaborate with the content team on keyword strategy and content briefs
Scale AI‑assisted blog production
What You’ll Do

Launch paid campaigns weekly across Google, LinkedIn, and emerging channels
Run an always‑on experimentation calendar: creative tests, audience tests, landing page tests, bidding tests
Ship landing pages and site updates without waiting on design or engineering cycles
Own the performance review: weekly channel health, monthly pipeline attribution, quarterly spend reallocation
Partner with BDRs on inbound lead routing, follow‑up sequences, and signal‑based outbound
Brief creative, manage vendors, and run agencies only when in‑house execution is not the right call
What We’re Looking For

Paid Channel Operator

5–7+ years in B2B marketing with at least 3 years running paid channels hands‑on
Deep fluency in Google Ads and LinkedIn Ads — you have built, broken, and rebuilt accounts
Track record of scaling a paid channel into a compounding pipeline source
Comfortable with six‑to‑seven figure annual spend and the forecasting that comes with it
Website & CRO Owner

Have shipped landing pages and site updates in a modern CMS (Webflow, Framer, WordPress, or similar)
Run CRO programs with real statistical discipline — you know when a lift is real and when it is noise
Comfortable in GA4, Google Tag Manager, HubSpot, and Salesforce reporting
Experimentation Mindset

You default to launching and iterating, not perfecting before shipping
Comfortable designing lightweight tests across channels and doubling down on what works
You measure what matters but dont let imperfect data paralyze you
Comfort with Ambiguity

You can stand up a new channel without a playbook or a vendor holding your hand
You have scaled paid programs at a company where attribution was messy and budgets were contested
Resourceful: you figure it out rather than wait for someone else to figure it out
AI‑Native Operator

Daily familiarity with Claude Cowork and Claude Code, or equivalent agentic AI tools
You reach for an AI agent before you reach for a contractor — whether the task is a landing page, a data pull, a script, or a one‑off tool
You have opinions on where AI belongs in the marketing stack and where it does not
Bonus Experience

SEO, AEO, or GEO program ownership — technical audits, content strategy, or AI‑assisted content production
Comfort shipping webapps with GitHub and Vercel (or similar) — you can deploy a landing page, microsite, or internal tool without an engineer
Marketing at a company selling to financial institutions or regulated industries
Growth engineering fluency — SQL, dbt, or comfort briefing engineering partners on tracking and data work
Marketing automation and data tooling (HubSpot, Salesforce campaign object, Hightouch, Segment)
Worked at a company in the $5M–$50M ARR scaling phase
Why This Role Is Unique

At Oscilar, you will:
Own every paid dollar, every landing page, and every inbound conversion point from Day 1
Inherit a clean slate on measurement — no legacy attribution debt to unwind, just foundations to build
Run the channels that feed our largest growth motion: enterprise banks and fintechs
Operate with high autonomy, real budget, and a team that values execution over planning
One More Thing

If youve read this far and dont check every box but are convinced this role has your name on it, send a cold outbound email to View email address on click.appcast.io that makes us want to reply.
Bonus points if you include a paid campaign you ran, a landing page you shipped, or an attribution hack that worked better than it should have.
Well read every one.
Benefits and Other Perks

Compensation:

Competitive salary and equity packages, including a 401k plan
Flexibility:

Remote‑first culture
Health:

100% employer‑covered comprehensive health, dental, and vision insurance (US)
Balance:

Unlimited PTO policy
Culture:

Family‑friendly environment with regular team events and offsites
Development:

Strong learning and professional development opportunities
Impact:

Help make the internet safer by protecting online transactions

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