Marketing Director

Job Description

Job Description

Description:

The Marketing Director handles the firm's overall marketing, advertising and brand awareness initiatives and programs. Operating independently, the candidate must be self-starter but team aware as they will also work closely with the partners and associates to achieve immediate and long-term business goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.

Objectives of this Role:

• Manage the development and implementation of the company’s brand strategy.
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
• Prepare marketing activity reports and metrics for measuring program success.
• Maintenance of the firm’s WordPress website, social media and online presence.
• Support the lawyers in all marketing, awards, and event efforts.
• Further knowledge and education regularly through workshops, research, and seminars, and share best practice, and local marketing ideas and tactics with the team.

Daily and Monthly Responsibilities:

• Maintain an inventory of promotional materials, ensuring all resources are current and accurate, and creation of new materials as needed.
• Keep the website updated with bio changes, news & awards, new services, and client education.
• Manage firm’s content strategy.
• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Keep lawyers aware of upcoming community events with monthly updates and handle their registration and confirmations.
• Conduct marketing meetings/ luncheon for all lawyers and staff.
• Chair the firm’s fun committee. Manage logistics of annual programs and events such as staff holiday party, wellness program, 2nd Friday fun events.
• Continually seek and research new sources of prospective customer data, and provide recommendations to leadership.
• Enrich client relationships, create client touch points and other account management duties.
• Provide artwork for print and online advertisements.
• Assist attorneys with PowerPoint decks, proposals and seminars.
• Any other administrative duties assigned but not specified here.

Skills and Qualifications:

• Bachelor’s degree in marketing, advertising, or communications.
• Past work experience as a marketing coordinator or similar role.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Excellent writing, communication, and presentation skills.
• Proficiency in full Microsoft Office suite, especially with Excel, PowerPoint, Publisher.
• Proficiency or general knowledge of Adobe Creative Cloud, WordPress, MailChimp, Hootsuite, Shutterstock and other common marketing programs.
• Fast learner, comfortable with utilizing and adopting new technology.

Hours:

• This is a part-time position requiring approximately 25 hours per week. Work hours are flexible.

Salary Range:

• $25.00 to $30.00 an hour depending on qualifications.

About Us: We were recently ranked as one of the top 100 “Best Places to Work in Virginia” by Virginia Business Magazine’s 2021 edition. The Best Companies Group made its selections based on surveys conducted with the companies and their employees, benchmarking companies on a list of core values: leadership and planning; corporate culture and communication; role satisfaction; work environment; relationship with supervisor; training and benefits; pay; and overall engagement.

Our team of attorneys have extensive knowledge and experience, and we genuinely care about our clients and their futures. Our firm is AV rated by Martindale Hubbell with the highest possible peer review rating for legal ability and ethical standards. Our reputation reflects our high quality of service and passion for helping our clients thrive. Our values of trust, professionalism, community, expertise, and excellence are reflected in the dedicated work of each of our attorneys and staff.

Job Type: Part-time

Benefits:

• 401(k)
• Flexible schedule

Schedule:

• Monday to Friday

Work Location: In person