Principal Product Marketing Manager - Observability

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud‑based solutions for search, security, and observability help organizations deliver on the promise of AI. What is the role? We are a team of creative technologists who live at the intersection of engineering and storytelling. We craft narratives that connect the what, how, and why of our technology — from major product launches to minor releases, video tutorials to interacting with and influencing analysts. We drive defining the core message, aligning the company, and telling narratives that stick. You will be the voice of Elastic Observability in the market, a trusted thought partner to product management and field teams, jointly shaping the outbound strategy that drives adoption across observability use cases. You will move between the technical and the creative: understanding how our products work, who uses them, and why it matters, then translating that into positioning, content, and campaigns. Be responsible for the observability narrative at Elastic, from market positioning to product launch and field enablement. You’ll work with a distributed team, including product, sales, marketing and executive leadership. What you will be doing: Own messaging and positioning: craft differentiated, compelling narratives for Elastic Observability that resonate with both practitioners and decision makers. Drive go‑to‑market strategy end‑to‑end: define and lead GTM for new launches and campaigns from strategy through execution and track metrics. Enable the field: build training and content that empowers sales, solutions engineering, and customer success to tell the Elastic story with confidence. Represent Elastic in the community: attend and present at trade shows, conferences, and industry events. Some travel required. What you bring: Direct experience with Observability, DevOps, or cloud‑native infrastructure use cases. You understand the problems SREs, platform engineers, and developers face day‑to‑day. Curiosity about the "how" of technology, paired with the storytelling instinct to explain the "why" to any audience. A track record of crafting engaging content through blog posts, presentations, demos, videos that make technical ideas accessible and compelling. Strong communication skills, comfortable presenting to audiences of all sizes, from an intimate field briefing to a conference keynote. Experience collaborating across a highly cross‑functional, globally distributed team. Bonus points: Background in observability and prior experience as an SRE, platform engineer, solutions engineer, or consultant. Additional Information – We Take Care of Our People: As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic allows you to balance great work with great life. Competitive pay based on the work you do here and not your previous salary. Health coverage for you and your family in many locations. Flexibility to craft your calendar with flexible locations and schedules for many roles. Generous vacation days each year. Matching up to $2,000 (or local currency equivalent) for financial donations and service. Up to 40 hours each year to use toward volunteer projects you love. Minimum of 16 weeks of parental leave. Security & Privacy Responsibilities Take ownership of protecting the confidentiality, integrity, and availability of organizational data and systems by following applicable privacy and security policies, standards, and procedures. Ensure that all individual contributions follow Elastic’s Secure Software Development Framework (SSDF). Proactively participate in mandatory role‑based training to ensure personal technical execution consistently aligns with the highest standards of data protection, data privacy, and system resilience. Compensation Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is $135,700—$215,000 USD. In select locations (including Seattle, WA; Los Angeles, CA; the San Francisco Bay Area, CA, and the New York City Metro Area), the range may be $163,100—$258,000 USD. Employees may participate in Elastic’s stock program, a company‑matched 401(k) with dollar‑for‑dollar matching up to 6% of eligible earnings, and a holistic range of benefits. Equal Opportunity Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. Accessibility We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all. To request an accommodation during the application or recruiting process, please email View email address on click.appcast.io. We will reply to your request within 24 business hours of submission. Legal Notices Applicants have rights under Federal Employment Laws and can view the following posters linked below: Family and Medical Leave Act (FMLA) Poster; Equal Employment Opportunity (EEO) Poster; and Employee Polygraph Protection Act (EPPA) Poster. Please see here for our Privacy Statement. #J-18808-Ljbffr