Senior Manager, Digital Innovation - Homecare

Position: Senior Manager, Digital Innovation - Homecare
Location: Covington, Georgia, United States
Work Type: Onsite Monday-Thursday, Remote Friday
Ideal Candidate
Minimum 5 years of experience managing e-commerce websites and working in a performance-driven e-commerce environment while managing the end-to-end customer journey and KPIs required
Proven track record of delivering high-performing user experiences and effectively managing a variety of CRM and CMS tools and platforms, with Salesforce or similar content management and marketing suite experience preferred.
Expertise in digital commerce, customer buy flows, A/B testing, and winning creative strategies required.
The Senior Manager, Digital Innovation for our Home Care division will be responsible for the strategic oversight, execution, and performance of the PureWick™ direct-to-consumer digital experience. This role requires building, managing, and optimizing the e-commerce website, managing customer journeys, leveraging CRM/CMS platforms, implementing A/B testing, segmentation, and personalization strategies.
Key Responsibilities:

• Oversee the strategic direction, execution, and performance of the PureWick™ direct-to-consumer digital experience.
• Build, manage, and optimize end-to-end e-commerce website, including buy flows and customer journeys.
• Leverage expertise in e-commerce initiatives, site merchandising, UX strategy, A/B testing, customer segmentation, and personalization.
• Manage and optimize CRM and CMS tools/platforms (Salesforce or similar preferred).
• Develop and implement digital commerce strategies, customer buy flows, and creative strategies.
• Analyze and report on e-commerce KPIs and initiatives.
• Align business requirements with program and project execution.
• Modify strategies based on business needs and performance insights.
• Manage cross-functional campaigns and multiple concurrent projects.

Education:

• Bachelor's degree required; MBA preferred.

Experience & Skills:

• 5+ years managing e-commerce websites and performance-driven digital platforms.
• Proven track record in delivering high-performing user experiences.
• Hands-on experience with CRM/CMS platforms, preferably Salesforce.
• Expertise in digital commerce, customer buy flows, A/B testing, and creative strategy execution.
• Ability to align business requirements with program/project execution.
• Flexibility to pivot strategies tactically based on business needs.
• Experience with cross-functional campaign management and project management.
• Healthcare industry experience preferred.

Skill Matrix - Recruiter Submission Template
Full Name:
Degree Major with University and Completion Year:
Total Experience in Digital Marketing / E-Commerce:
Experience Managing End-to-End Customer Journeys (Years):
Experience with CRM / CMS Tools (Salesforce, etc.):
Experience with A/B Testing and Personalization (Yes/No, specify tools):
Experience in Performance Marketing / KPIs Management (Years):
Experience in Healthcare Industry (Yes/No, specify details):
Experience with Cross-Functional Campaign Management (Yes/No, specify details):
Project Management Experience (Yes/No, specify years):
Analytical / Technical / Digital Strategy Skills - Rating (Basic / Intermediate / Advanced):
Proficiency in Reporting Tools (PowerBI, Tableau, Excel, etc.) - Rating:
Motivation / Reason for Interest in This Role:
Contact Number:
Email ID:
LinkedIn Profile URL:
Full Address (Street, City, State, ZIP Code):
Notice Period (in weeks):
Current Work Authorization Status (e.g., US Citizen, Green Card, H1B, etc.):
Expected Salary:
Are you willing to relocate on your own expenses and work onsite in Covington, GA (Yes/No)?