Manager, Account Strategy

Position Summary Position Summary… What you’ll do… About Walmart Connect With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers’ lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed‑loop media business of America’s largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. About the Role Walmart Connect is seeking an experienced Manager, Account Strategy to build, execute, and manage advertising solutions using our proven conversion‑driven and brand‑building products. Reporting to a Senior Manager, Account Strategy, you will handle end‑to‑end omnichannel ad campaigns across managed and self‑service channels. You will lead campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross‑functionally to ensure campaign success and client satisfaction. This position blends strategic planning and tactical execution, requiring deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results. You will serve as a subject‑matter expert in media planning, audience tactics, and platform activation, managing day‑to‑day client interactions and contributing to revenue growth through strategic recommendations. Responsibilities Strong executor and consultative partner within a defined scope. Develop strategic plans and execute managed‑service and self‑service campaigns, acting as a consultative expert. Collaborate with Sales and Account teams to develop strategic, data‑driven media proposals aligned with client objectives. Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship. Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in‑store tactics. Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders. Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high‑quality client experiences. Confidently present strategic upsell recommendations to drive incremental revenue. Demonstrate strong executive presence when presenting upsell opportunities to clients and agencies. Partner cross‑functionally to traffic campaigns effectively across various ad technology platforms. Troubleshoot and resolve campaign issues promptly, ensuring optimal campaign performance. Qualifications Bachelor’s Degree in Business, Marketing, Communication, or related area. 3+ years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic. Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization. Proven client‑facing experience with proactive risk identification and solution development. Excellent verbal and written communication, with strong presentation skills. Strong project management capabilities and ability to thrive under pressure, managing multiple priorities. High comfort navigating rapidly evolving environments and ambiguous situations. Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, Power BI. Preferred Qualifications Master’s Degree in Business, Marketing, Communication, or related field. Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges. Proven track record of influencing advertiser investments in media strategies. Benefits At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short‑form certificates. Tuition, books, and fees are completely paid for by Walmart. Compensation The annual salary range for this position is $96,000.00 – $186,000.00. Additional compensation includes annual or quarterly performance bonuses. • Stock options may also be included for eligible positions. Minimum Qualifications Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy. OR 5 years’ experience in digital media, account management, marketing, or advertising strategy. Preferred Qualifications Experience in sales or media strategy. Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI. Master’s degree in marketing, business, or related area. Location Primary Location: 221 River St, Hoboken, NJ 07030, United States of America Additional Information Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and have a no‑tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. #J-18808-Ljbffr Walmart Connect