Advertising Operations Analyst

Job Description

Job Description

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.  

Job Description

The Advertising Operations Analyst is responsible to manage, grow and improve job seeker traffic delivery in Appcast’s employer business. The individual will work with the Product, Publisher Development and Executive teams to provide insights on business and financial performance. The analyst will be expected to provide and act on recommendations to deliver more apply volume, improve financial performance and identify efficiency gains on internal processes. A core part of this work is in partnership with the Product team, which will entail learning how the CPA, pacing and quality algorithms work and identifying areas of improvement on each to deliver more hires to Appcast customers within the same budget. The Analyst will also partner with the Product team to build new software to improve how Appcast works with its job board partners and to better support the customer team. The Analyst will also partner with the Business Development team to understand how partner marketplaces work and how to buy more traffic from them with a focus on quality of apply.    

Job Responsibilities  

• Monitor the performance of the employer ad exchange, utilizing daily, weekly and monthly reports to ensure financial goals are being met and to deliver as much apply and hire value to the customer based on the budget available  
• Work independently with key job board partners to ensure customer goals and needs are met as well as drive improvements in the job board partner program. This will be done through understanding what kinds of traffic the partner has available, any pricing algorithms being used, market dynamics specific to that partner and identifying areas to share performance data more effectively to drive more spend, applies and hires  
• Join meetings with the Business Development team with partners to learn how their jobs marketplaces work, share best practices across the industry with an eye towards supporting partner growth in terms of spend, apply delivery and number of hires delivered to customers.    
• With input from Account Managers, Tech Services and Partnerships teams, identify opportunities to reduce the amount of time it takes to setup new customers, increase the financial performance of the Employer advertising business and increase the amount of campaigns that an Account Manager and AdOps Analyst can effectively support.  
• Partner cross-functionally with the Product team to investigate bugs and technical issues and solve for partner facing issues while building technical understanding of Appcast’s product suite.  
• In some cases, interface with Finance and partners to manage COGS and accounts payable  

Qualifications

• Advanced Microsoft Excel Skills (including Vlookups, Pivot Tables, etc)    
• Demonstrated a willingness to learn SQL or possess prior experience in querying databases to effectively manipulate and extract data for analytical purposes.  
• Exceptional verbal, written, and visual communication skills    
• Constant curiosity, genuine interest to continue learning and eager to solve problems   
• Possess the subject matter expertise needed to lead special projects and complex accounts with minimal guidance from a manager and/or team leadership.  

Education and Experience

• Degree in Economics or Mathematics preferred but not required  
• 2-5 years’ experience in a business environment   

Travel Requirements

• Travel for this position may include monthly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.   

Fair Labor Standards Act Status  

• Salaried Exempt: Personnel will earn their regular salary and not be entitled to overtime pay when they work over 40 hours in a work week. 

Supervisory Responsibilities 

• This position has no supervisory responsibilities  

Additional Information

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024! 

• We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. 
• We have an amazing culture driven by great people.  Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.  
• We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. 

All your information will be kept confidential according to EEO guidelines. 

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

E-Verify® is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on national origin, citizenship, or immigration status.