Principal Product Manager - Customer Data and Signals Platform

We are looking for accomplished, customer‑obsessed and results‑oriented Principal Product Managers to build and drive our Customer Data Platform (CDP) roadmap reporting to the Senior Director. This is a hybrid position, requiring on‑site presence 2-3 days a week at one of the following locations: Palo Alto, CA; Seattle, WA; Bethesda, MD. Job Responsibilities Collaborate with Product Management, Servicing, Sales, Fraud, Marketing, and UX teams to understand use cases and segmentation needs Work closely with internal stakeholders to understand their data needs and translate those needs into user stories for Data & Analytics, technical, and engineering teams. Help develop a comprehensive CDP implementation strategy aligned with overall product and customer success goals. Identify new data sources and onboard existing data sources to the CDP Evolve our identity resolution models (deterministic and probabilistic) Build and run queries to answer questions and build segment and build solutions for users of CDP to be able to self‑serve Be the CDP subject matter expert, gathering information to create accurate, informative, and resonant user stories for both the business and the data team. Deeply understand customer needs to define priorities, inspire the broader team, and deliver best‑in‑class experiences and enabling capabilities. Help build the product roadmap, define user stories, and drive trade‑off decisions. Identify new products and features on behalf of the customer, leading 1-2 scrum teams to align on mission and deliver great results iteratively. Leverage qualitative and quantitative data to measure results, inform the roadmap, and achieve benefit, adoption, and financial results. Collaborate with Product, Analytics, Engineering, and Business Leaders to drive scalable data solutions. Present effectively to high‑level stakeholders, set clear priorities and direction, and build bridges across groups. Own the product end‑to‑end by developing business models, defining and analyzing success metrics, and managing strategic projects. Champion and educate product managers and lines of businesses on what the GEICO CDP can do for their business Lead the CDP Squad in achieving strategic outcomes with solutions that are Valuable, Viable, Usable and Feasible Basic Qualifications Bachelor’s degree in Computer Science or equivalent and related experience with 7+ years of proven experience as a Product Manager, with 4+ years in managing Customer Data Platforms Familiarity with Graph and Cassandra, ADLS especially Iceberg, Snowflake, Kafka, Flink, ElasticSearch and Rosette Name Indexer or equivalent for Identity Resolution, GraphQL Strong strategic thinking, analytical, and problem‑solving skills. Excellent communication and interpersonal skills. Proven ability to lead cross‑functional teams and deliver results in an iterative development environment. 4+ years on a CDP, Reverse ETL, Data Warehouse, or Integration‑as‑a‑Service product Alignment‑building expertise – you listen, understand, and influence at a near‑executive level Fluency with concepts such as unique identifier, API, ETL etc. Data proficiency – you can source, analyze, and present quantitative and qualitative data Excellent writing skills – you write clearly and concisely, favoring plain language over jargon Initiative – you take ownership of problems when next steps aren't clear Deep knowledge of customer data integration, identity resolution, and the related competitive landscape Preferred Qualifications Insurance industry experience is a plus An Engineering background is a plus Experience building Data Platforms Annual Salary $146,575.00 - $229,600.00 Equal Employment Opportunity The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants. #J-18808-Ljbffr GEICO