Manager, Consumer Insights and Analytics

Job Description

Job Description

Grow with Welch's! 

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary

Welch's is seeking a curious, forward-thinking Manager of Consumer Insights and Analytics to help shape what's next for one of America's most iconic food and beverage brands.

This is a newly created role within our Brand & Innovation team for an emerging leader in the Consumer Insights space. The role offers an opportunity to influence how consumer understanding informs brand strategy, innovation, product development, and business growth. You'll bring the voice of the consumer into critical decisions, uncover emerging opportunities, and translate complex research into clear, actionable direction for the business.

Welch's is transforming a 150-year-old brand with extraordinary equity and purpose. We have introduced a bold master brand campaign, Let's Fruit Stuff Up, modernized our packaging, and built a disruptive innovation pipeline designed to expand how and where consumers experience fruit. Now, we're looking for an insights leader who can help us build on that momentum and make Welch's even more modern, relevant, and meaningful to today's consumers.

If you enjoy asking better questions, connecting the dots across multiple data sources, and turning consumer learning into meaningful business action, this is an opportunity to make a visible impact.

Where You'll Work

This role is based at our corporate headquarters in Waltham, Massachusetts, a collaborative, energetic environment where new ideas are encouraged and cross-functional partnership is essential.

Our hybrid work model is designed to balance connection and flexibility. Employees collaborate in the office three days per week, with Thursday and Friday serving as remote flexibility days.

What You'll Do

• Help shape the consumer learning agenda for Welch's Brand & Innovation team, aligning research priorities with our most important brand, innovation, and growth objectives.
• Lead consumer insights projects from initial business question through research design, execution, analysis, and recommendation.
• Partner closely with Brand, Innovation, R&D, Marketing, and other cross-functional teams to uncover consumer needs and translate findings into clear business direction.
• Bring a strong point of view to research findings, helping stakeholders understand not only what the data says, but what it means and what we should do next.
• Identify opportunities and potential risks within Welch's core categories while exploring new growth spaces with our Transformational Innovation and Licensing teams.
• Work alongside Brand and R&D to identify unmet consumer needs, assess new product opportunities, and optimize prototypes, reformulations, concepts, and positioning.
• Own relationships with Welch's primary qualitative and quantitative research partners, including platform strategy, budgets, renewals, performance, and the identification of new capabilities.
• Expand and strengthen our Consumer Segmentation Playbook by integrating additional data sources and making consumer understanding more actionable across the organization.
• Leverage a custom AI-enabled platform to modernize our research library, accelerate analysis, uncover connections, and identify new ways to apply consumer intelligence.
• Modernize and manage Welch's idea and product-testing databases, creating an organized, searchable, and continuously updated source of institutional knowledge.
• Stay current on emerging research methods, technologies, and quick-turn solutions that can help Welch's learn faster and make stronger decisions.
• Roll up your sleeves to deliver high-quality work with speed, accuracy, curiosity, and sound judgment.

Who You Are

• Deeply curious about consumers, how they make decisions, and what drives them to try, adopt, or reject new products.
• Energized by the opportunity to build and improve capabilities in a newly created role.
• Comfortable moving between strategic questions and hands-on research execution.
• Able to synthesize complex information and turn consumer learning into compelling, practical recommendations.
• Confident communicating insights with clarity, candor, and passion to stakeholders at different levels of the organization.
• Highly organized and able to prioritize and lead multiple projects in a fast-moving environment.
• A creative and analytical problem-solver who anticipates obstacles and finds practical ways forward.
• A collaborative relationship-builder who can influence across teams and functions.
• Willing to question established approaches and courageously advocate for stronger methodologies and better consumer outcomes.
• Motivated by ambitious goals and the opportunity to make a visible impact on the business.

What You'll Need

• Bachelor's degree in psychology, marketing, anthropology, statistics, or a related field; MBA or advanced degree preferred. An equivalent combination of education and relevant experience may also be considered.
• Five or more years of relevant consumer insights, market research, or related experience.
• Experience within food and beverage or consumer packaged goods is strongly preferred.
• Strong foundational knowledge of the consumer insights industry, including research partners, methodologies, and quick-turn solutions.
• Hands-on research capabilities, including experience with DIY research platforms, screener and survey development, and data-quality validation.
• Experience applying quantitative and qualitative research techniques to answer business questions.
• Ability to integrate primary, secondary, syndicated, and other data sources into cohesive insights and recommendations.
• Knowledge of innovation and new-product-development research, including concept and product testing, in-market measurement, and performance tracking.
• Strong written, verbal, analytical, and storytelling skills, with the ability to make complex findings clear, relevant, and actionable.

What You'll Enjoy

• Purpose and Momentum: Join an organization with a bold vision for the future and the opportunity to help revitalize an iconic brand.
• Meaningful Impact: Step into a newly created role where your ideas, expertise, and recommendations can directly influence business decisions.
• Inclusive Culture: Be part of a workplace where you belong and are encouraged to bring your most authentic self to work.
• Passionate Community: Have a voice, share your perspective, and contribute to the success of the business.
• Hybrid Work Model: Enjoy a flexible, collaborative environment designed to support connection, well-being, and success.
• Paid Time Off and Holidays: Take time away from work to rest and recharge.
• Paid Volunteer Time Off: Receive 40 hours of paid volunteer time annually as a non-union employee.
• Development and Advancement: Access formal and informal opportunities to build your capabilities and grow your career.
• Competitive Compensation: Receive a competitive base salary and participate in an annual incentive plan.
• 401(k) Plan: Build toward your future with a generous company match.
• Flexible Benefits from Your First Day: Select the benefits that best meet your needs and preferences, including:
  • Health, dental, and vision insurance
  • Health savings accounts
  • Life and accident insurance
  • Employee assistance programs
  • Tuition reimbursement
  • Additional benefits through Perks at Work
• Paid Parental and Adoption Leave: Available after 6 months of employment.

The anticipated hiring base salary range for this position is $120,000 to $130,000 annually for U.S.-based employees. This range reflects the minimum and maximum for the position across all U.S. locations, is based on a full-time work schedule, and represents Welch's good-faith estimate as of the date of this posting. Individual compensation within the range is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible to participate in an annual bonus plan.

#LI-Hybrid

Welch's is an Equal Employment Opportunity Employer.  We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.