Public Relations Manager

Job Description

Amped Fitness’ Experience-Design-Low-Price (EDLP) model is revolutionizing the fitness industry, setting us apart from the typical big-box gyms. Headquartered in Pompano Beach, we’re seeking a Public Relations Manager who is highly creative, connected, hard-working, and excited to maximize exposure for Amped Fitness and our differentiated approach to fitness.

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The primary responsibility of this role is simple: create as much meaningful earned exposure as possible for Amped Fitness. We’re looking for someone who can consistently find compelling angles within our growth, gym design, new concepts, member experience, pricing model, new market openings, leadership, and overall approach to fitness — and turn those stories into media coverage.

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This role is ideal for someone who is naturally creative, understands what makes a story interesting, has strong relationships within the media, and is willing to work relentlessly to get Amped Fitness in front of the right audiences.

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The Public Relations Manager will work closely with the marketing and leadership teams to lead earned media, new market PR, press relationships, awards and recognition, press releases, and executive visibility. This is a hands-on role for someone who enjoys pitching, networking, developing ideas, following up, and creating opportunities for a fast-growing national fitness brand.

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KEY RESPONSIBILITIES

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• Maximize earned media exposure for Amped Fitness and our differentiated approach to fitness.
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• Develop creative PR strategies that generate attention around Amped Fitness’ Experience-Design-Low-Price model, growth, gym environments, amenities, concepts, pricing, and member experience.
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• Proactively identify unique story angles and turn company developments into compelling media opportunities.
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• Pitch journalists, editors, producers, creators, and industry publications across national, local, fitness, wellness, lifestyle, business, and consumer media.
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• Build and maintain strong relationships with national and local media contacts.
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• Continually expand Amped Fitness’ network of journalists, editors, producers, industry contacts, and other influential media relationships.
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• Lead PR efforts for new club openings, market launches, presales, company milestones, major announcements, and brand initiatives.
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• Develop localized media strategies for new markets, including television, newspapers, business journals, radio, digital publications, and community media.
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• Find creative ways to make every new market launch newsworthy and maximize local exposure surrounding each opening.
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• Write press releases, media pitches, executive talking points, company backgrounders, and other PR materials.
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• Identify and manage award submissions, industry rankings, company lists, workplace awards, executive recognition, and other opportunities that increase Amped Fitness’ credibility and visibility.
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• Develop and maintain an annual awards, rankings, and media opportunity calendar.
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• Identify opportunities to position Amped Fitness leadership as experts within fitness, business, wellness, growth, consumer trends, and the future of the fitness industry.
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• Coordinate interviews, media requests, executive commentary, podcasts, speaking opportunities, profiles, and other press opportunities.
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• Monitor fitness, wellness, business, consumer, and cultural trends and quickly identify ways Amped Fitness can become part of relevant conversations.
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• Think beyond traditional press releases and continually develop new ideas for generating attention and conversation around the brand.
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• Maintain organized media lists, outreach tracking, press coverage, relationships, and reporting.
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• Work closely with marketing, creative, operations, and leadership teams to uncover stories and opportunities throughout the organization.
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• Consistently follow up, build relationships, and push opportunities forward from initial idea through published coverage.
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QUALIFICATIONS

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• 3–5 years of experience in public relations, media relations, earned media, or a related field.
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• Agency PR experience is strongly preferred.
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• Proven experience personally pitching media and securing meaningful earned media coverage.
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• Existing relationships with journalists, editors, producers, or industry media are strongly preferred.
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• Highly creative with the ability to identify interesting stories, unique angles, and unconventional opportunities for exposure.
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• Strong relationship-building and networking skills with a natural ability to connect with media and industry contacts.
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• Extremely hard-working, persistent, and comfortable consistently following up to move opportunities forward.
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• Experience supporting consumer, fitness, wellness, lifestyle, hospitality, retail, franchising, sports, entertainment, or other consumer-facing brands is a plus.
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• Experience supporting new market launches, grand openings, or localized PR campaigns is a strong plus.
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• Strong writing and communication skills with experience developing press releases, pitches, talking points, and media materials.
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• Strong understanding of what makes a compelling media story and how to position a differentiated brand for coverage.
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• Experience managing award submissions, rankings, and industry recognition is preferred.
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• Highly organized with the ability to manage multiple pitches, deadlines, markets, and media relationships simultaneously.
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• Comfortable working directly with leadership and preparing executives for media opportunities.
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• Self-motivated, proactive, resourceful, and comfortable working in a fast-paced, high-growth environment.
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• Someone who does not wait for stories to come to them — they actively go find and create them.
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WHY JOIN US?

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• Help maximize exposure for one of the most differentiated and fast-growing fitness brands in the country.
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• Tell the story of a fitness model designed to challenge what consumers expect from the traditional big-box gym.
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• Own earned media, new market PR, press relationships, awards, and recognition across a growing national footprint.
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• Have the freedom to bring creative PR ideas to life and find new ways to get Amped Fitness noticed.
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• Work directly with Amped Fitness leadership and marketing teams on major company announcements, new concepts, gym openings, and brand initiatives.
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• Build meaningful relationships with national, local, and industry media.
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• Work in a culture that values creativity, relationships, accountability, speed, hard work, and execution.
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• Comprehensive benefits package including health insurance, PTO, and free gym membership.
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• Office located in Pompano Beach, FL (in-office, full-time required).
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• Opportunities to travel to gyms, events, new market launches, and major company initiatives.
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• Weekend availability may be required during gym openings, media events, and major promotional windows.
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If you’re creative, connected, relentless, and know how to turn a differentiated brand into stories people want to talk about... APPLY TODAY.

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