Channel Marketing Manager

Job ID: 200062263Posted: 2026-10-19Location: United States, Washington, RedmondSalary: USD $106,400 - $203,600 per yearEmployment type: Full-TimeWork site: 0 days / week in-office – remoteRole type: Individual ContributorTravel: Less than 25%Profession: MarketingDiscipline: Channel MarketingCompany: MicrosoftOverviewMCAPS-Core accelerates customer outcomes and business growth. By uniting product, engineering, marketing, sales, customer success, and partners around a common customer mission, we help customers realize value faster and turn innovation into measurable business impact. Through deep technical expertise and differentiated go-to-market execution, we win competitively, capture market share, and scale repeatable growth motions. We differentiate ourselves through value creation - delivering world-class, AI-powered customer experiences that accelerate adoption, strengthen loyalty, and create sustainable competitive advantage, driving growth that outpaces the market.The Windows & Device Sales team transforms how the world interacts with AI through the Windows Platform, devices and Microsoft Cloud services. We lead Sales and Go-To-Market for the Windows devices business, delivering transformative AI-powered devices and cloud experiences with our partner ecosystem for customers around the world. In Consumer Channel Sales, our consumer organization our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface. We’re positioned right at the intersection of customers, hardware partners, and channel partners. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.We are seeking a strategic, results-driven Channel Marketing Manager to help us to own two important areas for our North America Consumer business: AI Innovation across the organization and Retail Visual Merchandising across our largest retail partners.This role sits at the intersection of innovation, retail execution, partner strategy, and operational excellence. You will identify and scale practical ways AI can transform how our teams work, make decisions, and engage with partners and customers, while leading Microsoft’s visual merchandising strategy and end-to-end in-store execution across priority retailers in the U.S. and Canada.The ideal candidate is a strong operator who can move seamlessly between strategy and execution, influence across complex stakeholder groups, and turn new ideas into scalable programs with measurable business impact.Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.ResponsibilitiesAI Innovation & TransformationAccelerate the practical adoption of AI across the North America Consumer organization as a hands-on AI partner to the business — not a central team others file tickets with. Key responsibilities include:Spot the process gaps where AI can take work off the team’s plate, starting with our own internal processes and reporting first.Build the lighter solutions yourself — the quick, low-code fixes that relieve day-to-day churn.Route the bigger needs, well-scoped and RAI/SFI-ready, to WDS Business Strategy & Operations, where enterprise-grade agents and funding sit, so the business gets the right tool for the job.Take AI to our partners and put it to work across the customer journey, so every account person has a clear AI pitch for the end customer and we grow partner AI adoption.Champion AI adoption across the function and region, helping teams build the daily habits that make AI stick.Create a pipeline of AI opportunities, prioritized on business value, scalability, and feasibility, and lead the pilots with clear success criteria for what gets scaled.Apply AI within the retail labor ecosystem itself — from field insights and training to labor optimization, reporting, and measurement.Share learnings, best practices, and successful use cases across North America and with global stakeholders.Retail Visual Merchandising Strategy & ExecutionOwn Microsoft’s North America retail visual merchandising strategy and end-to-end execution across priority retailers in the U.S. and Canada, including the merchandising labor that supports our in-store presence. Key responsibilities include:Lead the visual merchandising strategy, aligning investments to business priorities, product launches, and retailer opportunities.Own execution from planning and installation through refreshes and ongoing maintenance.Ensure visual merchandising continuity, keeping fixtures, signage, demos, and digital content current and aligned with Microsoft standards.Manage merchandising labor agencies and vendors responsible for store audits, merchandising updates, and issue resolution.Partner with Sales, Marketing, Category, and retail account teams to deliver effective in-store experiences.Own budgets, contracts, and measurement, using store feedback and performance insights to improve execution and prioritize investments.Embody our Culture  &  Values.QualificationsRequired/minimum qualificationsBachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 4+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience.Additional or preferred qualificationsMaster's Degree in Business Administration, or related field AND 6+ years Digital, Retail, Channel Marketing, Marketing, Retail Sales, or commercial sales experience OR Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 8+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience.1+ year(s) project leadership/generic management experience.Channel Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.