Sr. Manager Creative Strategy (Paid Social)

DescriptionWe are looking for a strategic and hands-on creative leader to shape high-impact paid social campaigns for health and beauty brands in Los Angeles, California. This role focuses on turning brand narratives, product benefits, and customer proof points into performance-driven concepts across leading digital and video platforms. The ideal candidate combines strong creative judgment with analytical thinking, working closely with cross-functional partners to improve results through testing, iteration, and trend-aware execution.Responsibilities:• Define and lead channel-specific creative direction for paid campaigns across digital platforms such as Meta• Convert brand messaging, product differentiators, and consumer testimonials into direct-response concepts designed to drive measurable performance.• Guide designers, editors, and content creators from initial briefing through production, ensuring work is delivered on time and aligned with campaign goals.• Identify and onboard creators, communicate expectations clearly, and oversee deadlines to keep content development moving efficiently.• Evaluate creative assets before launch to ensure they reflect brand guidelines while meeting performance marketing standards.• Collaborate with media buying partners to interpret campaign outcomes and apply findings to future creative development.• Use testing results and performance indicators to refine existing assets and generate new ideas with a structured test-and-learn approach.• Monitor platform trends, competitor activity, and audience behavior to inform concept development and keep creative strategies current.• Share insights, recommendations, and creative performance updates with leadership and key stakeholders.• Work with legal and regulatory partners to confirm that messaging and product-related claims meet applicable health and beauty compliance expectations.Requirements• At least 5 years of experience in paid social or direct-response creative strategy, including ownership of campaign direction across multiple brands or channels.• Demonstrated expertise developing creative strategies for Meta and other digital or streaming platforms• Strong ability to turn positioning, claims, and social proof into concepts that deliver business results.• Experience leading creative resources, including designers, video editors, and external creators, throughout the full production lifecycle.• Comfort using campaign metrics and creative performance data to shape iteration, testing priorities, and future concepts.• Solid understanding of direct-response copywriting principles, including hooks, scripting, pacing, and storytelling.• Excellent project management and communication skills, with the ability to manage several priorities in a fast-moving environment.• Able to work independently, make sound decisions, and maintain momentum across multiple initiatives with minimal oversight.Job typePerm