Vice President, Brand Strategy (DTC)

Vice President, Brand Strategy (DTC)

About the Company

Globally renowned healthcare consulting company

Industry
Management Consulting

Type
Privately Held

Founded
2001

Employees
1001-5000

Categories

• Consulting & Professional Services
• Marketing & Advertising
• B2B
• B2C

Specialties

• asset investment strategy
• brand experience and engagement
• brand strategy
• business transformation
• commercial and scientific strategy
• health equity
• advanced data and analytics
• early-stage strategy
• embedded consulting
• engagement strategy and execution
• expert panels of leading clinicians
• go-to-market strategies and market shaping activities
• health economics and outcomes research
• healthcare policy
• integrated evidence generation
• launch excellence
• market access
• media planning and activation
• medical engagement and communications
• omnichannel experiences
• performance optimization
• portfolio strategy
• predictive analytics
• publications planning
• digital quality assurance
• scientific strategy
• software development
• stakeholder engagement
• technology strategy
• ux/ui digital design
• and value engagement

About the Role

The Company is seeking a VP, Brand Strategy with a focus on DTC (Direct-to-Consumer) and patient marketing. The successful candidate will be a key leader in the development of targeted and transformative insights that drive brand strategies, tactical initiatives, and creative campaigns. This role requires a strong ability to inspire trust in clients, act as a strategic partner, and lead the discovery and development of brand and product strategies. The VP will also be responsible for leading client meetings, workshops, and research projects to ensure that all brand activations align with the established principles. A background in healthcare or pharmaceutical advertising, with a specific focus on professional DTC or patient marketing, is essential. Applicants for the VP, Brand Strategy position at the company should hold a Bachelor’s degree in a relevant field such as marketing, advertising, communications, psychology, anthropology, sociology, or statistics, and have at least 10 years of experience in a healthcare or pharmaceutical advertising agency environment. The role demands a candidate who is not only a strategic thinker but also an engaging storyteller and a critical thinker. The VP will be expected to work collaboratively with cross-functional teams to deliver strategic recommendations that lead to significant brand results. Experience in leading qualitative and quantitative research projects, as well as the ability to diagnose and offer solutions to ensure brand strategy alignment, is also required. The company values a diverse and inclusive work culture and is committed to professional growth and development for its employees.

Hiring Manager Title
SVP, Strategy

Functions

• Marketing